News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. All of the posts below can be delivered straight to your inbox with the Contagious Weekly Newsletter.

Contagious Issue 49: Out Now!

by Contagious Team

The latest issue of Contagious has landed, with a stunning cover created by the Barbie Marketing Communications creative team.

Inside the issue, subscribers can learn about how Mattel has embraced female empowerment and diversity to prove that Barbie is more than just a pretty plaything. Our Brand Spotlight looks at how the brand reasserted its relevance.

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Opinion / The Great Luxury Divide

by Contagious Contributor
Fara Darvill, head of marketing communications at Conran Design Group, on the stratification of luxury brands

‘The best things in life are free. The second best things are very, very expensive.’ Coco Chanel.

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Opinion / Why Defining Creativity Matters for your Business

by Contagious Contributor
An excerpt from Claire Bridges’ new book, In Your Creative Element, explores how a shared definition of creativity, and agreeing what constitutes a big idea, can help inform and assess work internally and externally, direct your briefing process and make creative conversations easier

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Opinion / Goodbye Weekend & Kennedy?

by James Swift

Could an agency maintain its level of service and quality of product while encouraging staff to work 40 hour weeks? Some six months after beginning its trial, W&K thinks so.

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Green Flag / Dr Drive

by Contagious I/O

Insurance brand offers plug-in device to monitor the health of a car

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Opinion / The Copy Behind The Copy

by Contagious Contributor
Russell Norris, copy director at R/GA London, argues that UX copy is the most important of the marketing journey

‘Eat me.’

Long before these words became a 20th century insult, they were used to great effect in 19th century literature.

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