News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. All of the posts below can be delivered straight to your inbox with the Contagious Weekly Newsletter.

Opinion / Beware Your Best People

by Arif Haq
Positive outliers at your company might often be responsible for great work, but beware mavericks who promise greatness and don't deliver, writes Contagious Insider, Arif Haq

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Opinion / The Rise of the Post-Authentic Teen

by Contagious Contributor

Rodney Collins, regional director EMEA, at McCann Truth Central, on the differences emerging between what different groups share on social media



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Opinion / Generation Curious

by Contagious Contributor
Dan White, managing director at Kantar Millward Brown, on how to turn exploration into purchase

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Event Debrief / World Retail Congress

by Contagious Contributor
The annual World Retail Congress is the biggest event on the retail conference circuit, bringing together leading global brands to exchange information on the latest trends impacting the sector. Sean Pillot de Chenecey, founder of consumer insights, innovation research and brand development consultancy Captain Crikey, shares his take on the top talks from this years event



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Opinion / Modern CRM

by Contagious Contributor
Thomas Stelter, VP emerging solutions, at Possible, looks at how to differentiate your brand on an endless digital shelf

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