News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. All of the posts below can be delivered straight to your inbox with the Contagious Weekly Newsletter.

Opinion / Building Bridges, Not Walls

by Contagious Contributor
Juan Isaza, strategic planning and social media VP at DDB Latina, argues that while Trump’s wall might encourage a closed approach in Latin America, brands should respond by creating connections and bringing communities closer together

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Opinion / Community Action

by Emily Hare
In politically divisive times, brand communities are becoming more important than ever



Mark Zuckerberg’s open letter on Facebook last week asked ‘the most important question of all: are we building the world we want?’ He implies that brands, as much as individuals, have a responsibility to influence how the world progresses, through their actions and values.

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Opinion / Measuring Success

by Contagious Contributor
James Huckle, head of technology at Mirum argues that brand fears around changing the way they measure success are holding back app growth... and it’s all our fault

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Numinous Games / Gamer Speak

by Contagious I/O

A developer has combined VR and voice command technology to create a mobile game where you progress by talking

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MasterCard / Grammy Phone

by Contagious I/O

 Credit card brand gamifies the Grammys to promote mobile payments platform

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Opinion / Speaking Out

by Contagious Contributor
Chris Gorell Barnes, founder and CEO at content agency, Adjust Your Set, argues that now – more than ever – is the time for brands to find their political voice 

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