Most Contagious / Award Winners 2013
Earlier today Contagious announced the winners of the Most Contagious awards at our event held in both London and New York. Paul-Kemp Robertson, Contagious’ editorial director and founder described the awards as ‘the Contagious equivalent of the Nobel Prize, bestowed by the Contagious editorial team after a debate that makes 12 Angry Men feel like a John Lewis commercial’.
Toyota’s Meals per Hour programme, through TSSC, Erlanger and 360i, New York, won the Most Contagious Purpose Award. Toyota used its Kaizen (continuous improvement) approach towards production systems to help charity Metro Food Distribution more efficiently provide food to areas devastated by Hurricane Sandy. Rather than just donate money, Toyota donated its expertise, helping the charity in the long-run in a way that a one-off donation never could, while effectively showcasing the car brand’s USP.
The Most Contagious Service Award went to Garanti Bank for its iGaranti service, created with the help of Fjord in Helsinki, Istanbul and London. IGaranti demonstrates an industry-leading commitment to service design and consumer-centricity. Garanti’s suite of apps adapts to each individual customer’s context, enabling the bank to deliver more value and relevance, while differentiating the brand in a highly-regulated, competitive marketplace.
Erik Hersmann, founder of Ushahidi, collected the Most Contagious Technology Award in New York for the BRCK connection device. Described as a ‘backup generator for the internet’, BRCK impressed us by creating an affordable, easy-to-use solution to a challenge that entrepreneurs, educators and consumers around the world face. Upon winning the award Hersmann said: 'As a new company it gives us some validation, which is important in the early stages. We expect BRCK to be the major connecting platform around the world for the next billion people.'
The Most Contagious Retail Award went to Vodafone’s Fakka, which has given the brand a massive retail presence in Egypt. This smart service has solved a genuine problem for locals, increased customer loyalty and given Vodafone a foot-hold in 46,000 non-telco outlets. The award was collected in London by Jonathan Terry, Malky Brown, Tracey Follows and Ricardo Figuera of JWT, London representing JWT, Cairo, the agency behind the project.
Tower Infinity beat stiff competition to win the Most Contagious Design Award. GDS Architects created the ‘anti-tower’ in Seoul, which features cameras that capture real-time images of the building’s surroundings and then displays them on LED screens on the skyscraper’s façade, creating the illusion of invisibility. The design does more than just revolutionise the concept of an observation tower, but prompts discussions about the exciting potential for cityscapes.
Goldieblox, a toy designed to encourage girls to have an interest – and ultimately a career – in engineering, won the Small But Perfectly Formed Award. Founder Debbie Sterling collected the award in New York. 'I'm incredibly honoured to win this this award,' said Sterling. 'It's so validating for me. I've been in male-dominated fields all my life. This award represents [the fact] that my voice belongs in this field and so does the voice of so many little girls.'
The Audience selected their favourite winner at each event, using Makelight's interactive event app. In London the Audience Award went to Vodafone Fakka, while New York selected BRCK as its favorite. Winning the audience award 'means a lot of people believe, it's not just us, there's a number of people out there that feel that we're trying to solve the right problems,' said Hersman. 'It's immensely gratifying.'