News & Views

Contagious Insider / Will Sansom

by Contagious Team

Contagious Communications appoints Will Sansom as Director of Content & Strategy, Contagious Insider

Contagious Communications Ltd has appointed Will Sansom to the newly created position of Director of Content & Strategy at the company's consultancy division, Contagious Insider.

Will Sansom helped to build Contagious Insider in 2010 in the position of senior consultant. Contagious Insider specialises in strategic and creative consultancy. Its core work includes innovation workshops and bespoke training sessions, marketing and technology trend briefings, sector reports, pitch consultancy services and competitive reviews. Clients include BBC Worldwide, Diageo, Ford, Google, Heineken, Louis Vuitton, Mondelez International, Nike, Random House, Red Bull and Ubisoft.

The purpose of the new role of Director of Content & Strategy is to provide leadership for the Insider team and to implement the vision and strategy of the Contagious Communications board of directors as the company transitions from an editorial product into an insights and intelligence consultancy for global brands and their agency partners. 

Reporting to Co-founder & Editorial Director, Paul Kemp-Robertson, Sansom will be responsible for leading a team of specialist Insider consultants and researchers.

Kemp-Robertson comments: 'Will is supremely talented, as a writer, a thinker and an agitator. He is passionate about Contagious and our unique focus on marketing innovation, consumer behaviour and future-facing technologies. The Insider division has rapidly evolved from a trends and inspiration source into an established consultancy relied upon by brands and agencies seeking to generate contagiously creative ideas faster, braver and smarter. With Will's internal experience, his strategic vision, intellectual intuition and a high profile reputation on marketing conference stages around the world, he is ideally positioned to help drive a fantastic team of people even further forward.'

Will Sansom comments: 'The world probably has enough marketing consultants, but I sincerely believe that what we offer at Contagious Insider is something quite unique and it's been a privilege to help shape that over the last three years. Whether it's partnering with Mondelēz International on a ground-breaking marketing innovation garage or helping Heineken and its agencies to develop the world's first smart beer bottle, the ingenuity of the projects that have come to define Contagious Insider serve as testament not only to the quality of the people we have powering it but also the bravery of our clients.'

Sansom adds: 'As we look to the future of the department, and indeed the company as a whole, preserving the agitative nature of everything we do will remain a priority. As will continuing  to operate with a challenger mentality, while hopefully growing the reach and effectiveness of our services. Above all though, we want to stay curious and never stop sniffing out the projects that challenge us and our clients to keep moving the game on in a way that Contagious has championed ever since its first magazine hit the press in 2004.
 
'It's a profoundly exciting time to work in this industry and I can't wait to get cracking... as soon as I've put the kettle on.'

Headquartered in London, and with offices in New York and Singapore (January 2014), Contagious Communications is owned by Steel River Media.