Red Bull / Amplifier
Energy drinks brand announces music start up accelerator winners
Soft drinks giant Red Bull has announced the winners of its accelerator programme, launched in March this year. Designed to give a leg up to independent tech-focused music startups in their early stages, Red Bull worked with Sidekick Studios, London, to develop the initiative.
The three finalists GigDropper, BeatGuide, and MakeLight were chosen from over 200 entries. GigDropper, a location-based application, enables users to 'drop' playlists and audio at real world locations. Using the app, people can connect and discover audio content curated by others around a place, giving a hyper-local experience.
Previously a part of Telefonica's innovation incubator Wayra, MakeLight connects people's phones to turn them into pixels in a light show. Similar to the Dan Deacon Live App experience, MakeLight can create crowd displays enable users to directly interact with the stage show.
Judged by a panel of industry experts including Red Bull Music Academy's Davide Bortot, Venturebeat's Ciara Byrne and SoundCloud's Dave Haynes, the three winners will aim to scale their businesses using Red Bull's established global music networks as part of the creative partnership. By leveraging its existing user base, Red Bull hopes to provide these companies with a jumpstart for their business ideas.