Contagious Magazine / New Issue Out Now
Issue 35 is hitting subscribers' desks now, crammed full with case studies on Unilever and Pantone, an interview on Google Glass, pieces on time as a creative tool, health and diet, branded currencies and retail trends
Unilever's belief in sustainability permeates its entire business, and in Lucy Aitken's case study, we show how this not only influences strategy at brand level and comes to the fore through advertising, but is also backed by a management team that passionately believes what it is doing is right for the world, as well as the future of the business.
This issue's splash of colour comes thanks to a case study on Pantone. Chris Barth looks at how the 150-person company in New Jersey became synonymous with colour and is breaking into the consumer mainstream.
Ed Sanders, CMO of Google Project Glass, told Chloe Markowicz that humanity is 'at the core of Glass'. On page 36 Sanders shares his ideal use cases for how new technology can make things easier and improve people's lives. Meanwhile, in the sector focus Patrick Jeffrey explores brands attempting to tackle the global obesity crisis.
Renowned designer, Richard Seymour's opinion piece on The Violence of the New, covers the resurrection of inventors, the bondless possibilities afforded by technology today and why the best design is driven by necessity.
With Cannes Lions Festival of Creativity just around the corner, we select some of the top campaigns from the past year, including brands that have worked out how social can genuinely drive business, how a big data idea can be elegantly articulated across multiple platforms and how digital can be used to add genuine, tangible value to our everyday lives.
In Prophet, South African writer Toby Shapshak explains why in countries such as Kenya, Ghana and Nigeria, a lack of infrastructure isn't a barrier, it's an opportunity to create products and services for the region that could have a global impact.
Contagious Insider's Katrina Dodd looks at what the nebulous concept of time can mean to people, and how brands can effectively learn to work with it as a critical part of their creative toolkit.
Our regular section on start-ups disrupting the competition, this issue takes in sectors including clothing, automotive, and charity, featuring companies such as Mobius Motors, Believe.in, American Giant, Everest, Tictail, Thalmic Labs and Plotter.
The changing nature of currency, particularly the boom and bust of Bitcoin, and the advent of branded currencies is considered by Arwa Mahdawi who looks at how technology is changing the way we view money in Behind the Hype.
The Contagious video content associated with this issue is also available online, including creative talks on Vodafone Egypt's Fakka, E.ON, Lifebuoy, Kaizers Orchestra, Volkswagen Smile Drive, Heineken Ignite and Hellmann's Recipe Cart. The Contagious app also includes leading mobile, online, integrated, maker and retail campaigns from the last quarter, as well as key contenders at Cannes Lions. Subscribers can head to tiny.cc/contagiousapp for links to download the app from the Apple or Android app store.
Download extracts from the latest issue here.