News & Views

Cannes / Seminar Selections

by Contagious Team

Contagious mulls over the hectic Cannes Lions schedule and shares some of the sessions not to be missed

On top of the usual influx of celebrities, fringe activities and parties, this year's Cannes Lions festival is also jam-packed with leading creative and strategic thinkers. Here are some of our top choices, but we know there are plenty more seminars, workhops and events on offer, so please post a comment below with anything else that shouldn't be missed at the festival. 

If you can't make it to Cannes this year, our Tuesday seminar with Holler will be live-streamed here by popular demand.


14:00-14:45 Arnold Worldwide: You Need An Enemy
Renowned graphic designer and artist Shepard Fairey joins Pete Favat, Arnold's CCO, to discuss the creative impetus that a nemesis can provide.  

15:00-15:45 Hakuhodo: 1+1 = 3 A Formula For Creative Alchemy
Hakuhodo Kettle's ECD Kentaro Kimura discusses the agency's formula for generating new ideas from unexpected creative and planning combinations.


The Coca-Cola Company - Work that Matters
Jonathan Mildenhall (VP global advertising strategy and content excellence) and Ivan Pollard (VP global connections) from Coca-Cola take the stage to showcase the soft drink brand's creative work that combines meaning with cultural impact.

14:00-14:45 Mindshare and McLaren F1 - How to be More Adaptive and Make it More Creative
Stars from McLaren's team, including driver Jenson Button, chairman Ron Dennis and brand director John Allert join Nick Emery, CEO of Mindshare, to discuss how the racing brand applies teamwork, adaptivity and creativity to maximum effect.


Google: Taking Moonshots, Telling Stories
Astro Teller
, captain of Moonshots at Google [X], the technology company's experimental thinking division, explains how it identifies complex problems and sets about solving them, to develop futuristic technologies like self-driving cars and Google Glass. 

Contagious and Leo Burnett - Wildfire
Excuse us blowing our own trumpet, but Contagious co-founder and editorial directorPaul Kemp-Robertson and Leo Burnett-owned digital agency Holler's managing directorJames Kirkham will sharing a vision of how today's emerging technologies will impact tomorrow's everyday lives. And, if you're not in Cannes, the seminar will be live-streamed here.


Goodby, Silverstein & Partners: When Advertising Grows Up
Goodby's chief strategy officer Gareth Kay, John Winsor, founder of Victors & Spoils, and IDEO's CCO Paul Bennett will discuss what shape the industry should take when it grows up, considering communication, sustainability, crowd-sourcing and technology.

Twitter: The Social Soundtrack
Deb Roy, formerly co-founder of Bluefin Labs and now Twitter's chief data scientist, looks at the creative opportunities around television's 'social soundtrack', discussing behavioural changes and showcasing best practice examples. 


YouTube: Why be a 30 second spot when you can be the whole show?
Robert Kyncl, head of content at YouTube, discusses how brands are taking advantage of creative opportunities to engage audiences and embrace fans with online content. 

16:00-16:45 Dentsu: Happy Hacking - Redefining the Co-Creation Frontier
Speakers including Adam Kerj, CCO at 360i and Kaoru Sugano, creative technologist at Dentsu look at collaborating with consumers through hacking, discussing how this extends to creative ideas, client relationships and needs. 


IBM The Era of You: The New Science of Giving People What They Want
John Kennedy
, VP Consumer Marketing at IBM, explores how companies can turn big data into smart data, personalising content and creating relevant, meaningful exchanges and experiences.

15:15-16:00 LOWE + Partners - Is the Machine the Message?
Chacho Puebla, creative MD at LOLA, and David Rowan, editor of Wired UK, look at how behavioural technology and neuroscience will help brands to create emotional engagement. 

17:15-18:00 Aegis Media/MIT Media Lab - The Future of the Human: Brand Interface
The overlap of humans and technology will also be discussed by a team of MIT scientists and futurologists in this session, which will cover adaptive interfaces, gestural technolgoy and targetting.