News & Views

Copa90 / Footy Bots

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Chatbot helps fans keep up-to-speed with all the action during Euro 2016

 

Copa90, a global football network and content platform, has launched a chatbot on Facebook Messenger to help people stay up-to-date with all the news from the UEFA Euro 2016 Championships.

The chatbot will provide fans with fixtures, team news and results throughout the tournament. It will also feature content from Copa Collective members – the company’s network of bloggers, fans, magazines and fanzines – such as Mundial Magazine, Kick and Panenka.

The bot, created by Rock Labs, sends out an alert each morning, which gives users an update on the important headlines and matches happening that day, plus anything they may have missed from the previous day’s play.

To follow the bot, people can search for ‘Copa90’ on Messenger, or can click on this link. The bot then says: ‘Message us saying “hi” for Copa90’s ultimate guide to Euro 2016!’, and if users oblige, they’ll be sent a whole host of information to get them started – such as team guides, city guides and an overall tournament guide.

‘A generation is growing up wanting satisfaction on demand. We’re ensuring that we can be the perfect football accompaniment to this behaviour, providing key content as and when our audience need it,’ said James Kirkham, head of Copa90, in a release.

Contagious Insight / 

The chatbot landscape / Chatbots have become the tech du jour for delivering timely information in the right place (mobile), at the right time and in the right context – via a conversational UI. Brands like Taco Bell and Skype have already experimented with how to use bots to fulfil specific functions on an ad hoc basis, like ordering food while busy at work or planning a business trip.

The mechanics of this chatbot are similar to global business platform Quartz’s new messenger-esque news app. The bot doesn’t engage in conversation with the user (like, say, Skype’s example does), but instead shows a variety of content and gives the user the option to find out more or move on to the next story. 

Bots for events / Copa90’s bot is an interesting example of employing a chatbot around a specific event. With so much information and activity going on around the Euro 2016 Championships, the bot could potentially help fans keep up-to-date with all the news in one place, without the need to download new apps or scour multiple media sources daily. This could potentially be used by similar brands around other global events – from the Olympics to the Super Bowl or even a music festival like Glastonbury or Coachella.

 

 

 

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world. I/O helps anyone in the world of marketing understand why brands are innovating, how they're doing it and with what success.

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