News & Views

Cannes Lions / Seminar Selection

by Contagious Team

Cannes can be a place of overwhelming choices: pools, parties and restaurants are abundant, and that's before you've started to think about what's going on at the Palais. So to help you get the most out of your time there, here are the Contagious team's picks of this year's seminars.



If you're not going to be in the south of France, you can still enjoy some of the festival highlights. Select seminars, including Contagious', will be live-streamed via Cannes Lions' YouTube channel.

SUNDAY

What if everyone else is doing it wrong? 

16:00-16:45 Lumiere Theatre

Stinkdigital CEO Mark Pytlik is joined by Byron Sharp, professor of marketing science at the Ehrenberg-Bass Institute. The pair will explore the themes of Sharp's seminal book How Brands Grow,  which challenges assumptions around efficacy and creativity. 


MONDAY

Samsung Presents: A VR Creators Experience
12:00-12:45 Lumiere Theatre

Virtual reality was a hot-topic at last year's festival, with Google Cardboard winning the Mobile Grand Prix. This year, Samsung Electronics America's CMO, Marc Mathieu, will showcase VR experiences and demonstrate the tech's potential for storytelling. 

Raves and Mades: New Creativity Standards for the Future
13:45-14:15 Forum

Professor Jerry Wind and Catharine Hays, co-founders of the Wharton Future of Advertising Program and co-authors of Beyond Advertising: Creating Value Through All Customer Touchpoints, put forward their vision for the future of advertising, based on their Advertising 2020 Project. 

Cracking the Code of Creativity
15:00-15:45 Debussy Theatre

Contagious Insider director Will Sansom and Razorfish CCO Daniel Bonner ask how much we really know about creativity, in a session that investigates the past 25 years of award-winning Cannes campaigns. Read more about the session here.

TUESDAY

WTF Are You Guys Doing? Fostering the Ideal Creative Partnership

13:00-13:00 Forum

Burger King's Fernando Machado, SVP global brand management, and Anselmo Ramos, co-founder and CCO of The David Agency, share how their creative partnership has enabled them to come up with bold, audacious and successful ideas.

Originals: How Non-Conformists Move the World
14:00-14:45 Debussy Theatre

Adam Grant, author and professor at The Wharton School of the University of Pennsylvania, speaks to Mondelez International's SVP and global chief marketing officer, Dana Anderson. Grant's latest book, Originals, is about how individuals can break with tradition and become trailblazers. 

What Creativity Wants
16:00-16:30 Forum

This seminar covers how kyu created a collaborative, agile framework of thinkers and makers, with Sue Siddall, MD IDEO Europe, Bertrand Cesvet, MD Sid Lee and Michael Birkin, CEO of kyu, chaired by Contagious' Dan Southern.



WEDNESDAY


Beyond Brand Purpose: Moving From Activision to Awareness
13:45-14:15 Forum
Edelman's CEO Richard Edelman launches Edelman’s 2016 Earned Brand Study. Contagious founder Paul Kemp-Robertson chairs a panel that will debate what action Purpose can inspire, with Richard Edelman, international advisor on education, Sir Ken Robinson and Aline Santos, SVP Global Marketing, Unilever. 

A New Wave of Digital Disruption Models
15:00-15:30 Innovation Forum

Disruption is hardly a new topic for Cannes, but this seminar from Harvard Business School promises to explore how both incumbents and startups are using digital technologies to disrupt industries in order to unveil a recipe for disruption.

Sponsored Content is Awesome! (Except When It Sucks)
16:00-16:30 Forum

High hopes for some insightful lolz from The Onion's seminar, featuring president and CEO Mike McAvoy, covering the highs and lows of native advertising.  


THURSDAY

Raising the Creative Bar
15:00-15:45 Lumiere Theatre

Marc Pritchard, Procter & Gamble’s chief brand officer, shares his perspective on the creativity, innovation and effectiveness required today to create value for consumers and grow a brand in the digital age. 

Keeping Audiences Engaged for over 50 Years

15:00-15:45 Terrace Stage

The heady world of wrestling entertainment shares its secrets for engaging audiences. WWE chief brand officer and TV personality, Stephanie McMahon, and WWE Superstar, 15-time WWE World Heavyweight Champion and actor, John Cena, discuss the global entertainment powerhouse’s growth how to keep your audience engaged across multiple generations and platforms.

FRIDAY

Beyond the Big Screen: The Future of Storytelling in Hollywood
11:00-11:45 Lumiere Theatre

Publicis CEO Maurice Levy invites Harvey Weinstein, co-chairman of The Weinstein Company and co-founder Miramax, to discuss how Hollywood has been disrupted in recent years, and what changes in viewing and technology mean for the movie industry.

From East to West: New Frontiers of Content
17:15-17:45 Entertainment Forum

China is placed to overtake the US as the world's biggest film market in 2017. Tencent's corporate vice president, Steven Chang, shares trends and insights from the Chinese entertainment market.

 

Cannes Deconstructed