It’s Time for an Internetervention
This story originally appeared on Contagious I/O, our customisable research platform featuring the world’s most creative, ingenious and effective brand-funded ideas
Men: stop embarrassing yourselves with poor purchases and use deodorant instead
Procter & Gamble-owned male grooming brand Old Spice has launched a series of comedy websites which prey on the tendencies of men to make bad decisions in the vain hope of impressing women. The nine sites (links below) offer slightly ludicrous products, ranging from gold bluetooth headsets and shirts which sculpt fat into muscle, through to illegal neck-workout machines and flavouring powders for beards.
However, when the visitor clicks anywhere on any site’s landing page, an alarm sounds and the homepage disappears to reveal Old Spice Man (Isaiah Mustafa) who then stages an ‘internetervention’ - berating the user for their poor choices while suggesting ‘Use this Old Spice body spray to make you smell like a guy that doesn’t make mistakes’.
After the internetervention has run its course, an overlay shows all nine sites (each based on a c.90-second Vimeo video) and encourages users to prank a friend by forwarding the link or sharing over Twitter and Facebook.
Via Wieden + Kennedy Portland and Stink Digital in New York.
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