ANDY Awards / Winners Announced
R/GA and Nike scoop top prize at last night's ANDY Awards
R/GA, New York, and Nike won the GRANDY at last night's ANDY Awards ceremony, for their collaborative work on Nike+ FuelBand. The best-in-show award comes with a $50,000 prize. Stefan Olander, Nike's VP of digital sport, said, 'it is moments like these through which we can thank the team for their two years of hard work,' as he collected the renowned award.
Leo Burnett Tailor Made, Sao Paulo, won the Richard T O'Reilly Award for outstanding public service design with its work for Vitoria FC. By removing the red stripes of the popular football club's team outfit, the initiative raised awareness for a lack of donations to Brazil's blood bank and in turn increased donations by 46%.
Jury member and founder of Pereira & O'Dell, PJ Pereira, told Contagious: 'The ANDYS are one of the most difficult awards to win and one of the most interesting to judge. Finding the best ideas among print ads, digital, PR stunts and TV spots all together is a liberating experience that reminded me why this is the most exciting time in history to be in his industry.' The San Francisco-based agency won a combined three gold awards for Intel and Toshiba's Beauty Inside and Snoop Dogg's Smokable Book.
Dominic Goldman, creative director at BBH London commented on the winners: 'Overall I felt the quality of the work at this year's Andy Awards was very high. Inspiring stuff in many categories. My favourite campaign is the Direct TV work - very funny, and for a tough client no doubt. I also loved the Kayak brain surgeon spot. It was also good to see humour being used beyond linear film, with the Muscle Music piece for Old Spice, and another favourite was the very clever Swedish Energy Experiment.'