News & Views

Contagious named as WFA’s strategic Innovation partner

by Contagious Team

Contagious is proud to announce that it has been named as one of the World Federation of Advertisers’ (WFA) first strategic partners.

The WFA will be working with five organisations to help provide its members with better advice and greater insights, in response to shifts in the advertising industry, covering key marketer concerns such as efficiency, knowledge and innovation.

As Innovation partner, Contagious will be working with WFA members advising on how to take a more innovative approach to their marketing and wider business challenges. To start the process, Contagious has helped devise questions to develop an innovation scorecard available to WFA members to assess their approach and current levels of innovation.

Simon Wylie, Contagious’ CEO, says ‘Innovation is at the heart of our work at Contagious. We will add value to the WFA members by helping clients produce brave new marketing ideas that grow their businesses.’

Contagious is joined by four other strategic partners at the WFA, each assigned to a specific area of expertise. Global brand and marketing consultancy and research specialists BrainJuicer are knowledge partner. Ebiquity - marketing performance specialists - have been named effective partners, marketing organisation authority EffectiveBrands will serve as Marketing Leadership partner and lifecycle software buffs Decideware will fill the Efficiency partnership.

Stephan Loerke, managing director of the WFA explains the value that the partnerships will provide: ‘The WFA relies  on partners to help it deliver the insights and advice that our members need. In formalising these relationships with five companies that we have known for a long time, we want to recognise their contribution to our work and forge an even stronger bond with a well-respected team of global experts.’