News & Views

Hacking privacy (with croissants)

by Contagious Team

(Image courtesy of Adam Harvey: http://ahprojects.com/

If you're in NYC this Friday, come along to our morning seminar on how data privacy concerns are affecting 21st Century brand-building. There will be anti-drone burqas; a fashion line that blocks mobile connectivity; and some original research on how concerns about data privacy are beginning to affect our buying behaviour and our attitudes towards brands. There will also be croissants.

Tickets are just $50. You can buy tickets here or via Eventbrite below.

 

TOPICS AND SPEAKERS /  

Adam Harvey on how individuals are hacking surveillance culture.

Adam is an artist focused on researching surveillance issues and developing counter-surveillance designs. He is founder of the Privacy Gift Shop and an inaugural member of NEW INC. He will be discussing past projects that subvert surveillance and the growing trend of privacy technologies.

Eliza Esquivel on how marketers are reacting to privacy concerns

Eliza Esquivel is VP Global Brand Strategy at Mondelēz International. She will be speaking about Focus: Life Gear, a conceptual fashion line created by Trident (yep, the gum brand) that blocks radio signals to ensure privacy and encourages a “distraction-free lifestyle.

Dee de Lara on the ethnography of privacy

Dee is an associate director at Flamingo, New York and focusses on research-driven insights around Millennials, technology and media. She will be talking about the US leg of the qualitative privacy research Flamingo undertook alongside Contagious. 

Arwa Mahdawi on privacy as a competitive advantage

Arwa is the North American Strategy Director for Contagious and led the quantitative and qualitative research projects on privacy that Contagious recently undertook in conjunction with Flamingo and Opinium. She’ll be talking about how marketers can turn privacy from a regulatory headache into a competitive advantage. 

 

PROVISIONAL AGENDA / 

8:30 / Registration and networking breakfast

9.00 / Intro and Arwa Mahdawi on privacy as a competitive advantage  

9:15 /  Adam Harvey on how individuals are hacking surveillance culture 

9:25 / Eliza Esquivel on how marketers are reacting to privacy concerns

9:35  / Dee de Lara on the ethnography of privacy

9:45  / Q&A with speakers

10:00 / Close