The Oystercatchers Club Awards 2014
Saatchi & Saatchi, SapientNitro, Wieden + Kennedy and Iris were among the winners at last night's 2014 Oystercatchers Club Awards.
The marketing management consultancy's event, which took place at The May Fair Hotel in London, recognised and celebrated the blood, sweat and tears that agencies put into new business in 2014. The awards were judged by a panel of 23 CEOs and marketing directors from brands ranging from Tesco to Jaguar and Microsoft. Overall, agencies that did well this year excelled at demonstrating personality, hard results and client credentials.
The event began with the award for Best Agency Credentials. Iris, Antidote and VCCP were shortlisted with Iris taking home the award. The judges explained they wanted to see agencies showing a solution, a problem and hard results – did they deliver the outcomes that a client asked for?
Next up was the award for best agency website. The finalists included Krow, Haggarth, Sony and Sapientnitro. The jury panel emphasised that prospective clients are looking for details about an agency’s staff (Who are they? What have they previously achieved?), as well as client credentials and proof of return on business objectives. Sapientnitro, which delivered on all these elements, was awarded first place.
Best agency film was awarded to Wieden + Kennedy, with runners up including RCKR/Y+R and LBi. The judges complained that many of the agency films they reviewed were far too long with one in particular reaching 11 minutes. Again, a demonstration of ROI and client credentials made the great entries stand out. Panellist Charles Byrne from the Royal British Legion also commented that he looked for an agency to ‘show rather than tell’ its strengths.
Then came the Best Agency RFI award. The judges explained that many of the entries were disappointingly dry and businesses-like. By contrast, the best entries had personality, charm and made you feel like you already knew the people who worked there. Saatchi & Saatchi won, while Proximity, Wieden + Kennedy and Grey were named the runners-up.
The evening was wrapped up with one last special award, given to the client of the year. This went to the Royal British Legion, for its bravery and open mindedness to new ideas.
Suki Thompson, Oystercatchers CEO and co-founder, said of the event: 'Agency marketing is the catalyst to growth. We want to celebrate the innovation, smart thinking and pure hard work behind campaigns created to engage clients. The standard was even higher than last year and demonstrates the importance that agencies place on their own marketing efforts.'
For more information about the awards and to see details of all the judges, please visit the official award book here.