News & Views

Contagious X: Out Now

by Contagious Team



Contagious X, our bumper anniversary issue, is being sent out to subscribers at the moment. If you can't wait to get your hands on the content it's also live online here.

And if you're not a Contagious subscriber yet, you can sign up here to get access to the website and receive a copy hot off the press. 

The issue casts a reflective eye over the past decade and also looks to the future. Contagious has always been valued for its case studies, but in this special edition we decided to mix things up and focus instead on the qualities brands need to succeed. We selected ten brand strengths based around the smartest ideas and strategies that we’ve seen. The editorial team picked out Disruption, Purpose, Publishing, Data, Design, Experimentation, Services, Empowerment, Collaboration and Culture as the ten winning brand strengths.

We’ve tapped into our smartest contacts, folks who are pushing the industry to evolve in new and previously unimaginable ways, and asked them to share their knowledge with you. Sir Martin Sorrell, CEO of WPP Group, discusses experimentation. Blake Mycoskie, founder of TOMS, gives his take on collaboration. Acclaimed journalist, entrepreneur and publisher Tyler Brûlé shares his thoughts on content and publishing. Unilever CEO Paul Polman tells us why purpose is so vital to the FMCG business. And Jonathan Mildenhall, chief marketing officer at Airbnb, considers disruption.

There's also a special insert with News and Wildfire showcasing the best work and creative inspiration from the past quarter. 

We've created a double-sided poster showing the Contagious Ten Commandments on one side, deliberated and refined over the past decade, and a Brief History of (Contagious) Time on the other, from Bebo to Bitcoin to Bionics (and beyond). 


We'd like to say a massive thank you to all of our readers, supporters and everyone who has shared work with us over the past decade. We've compiled some pictures that readers have submitted of themselves getting stuck into favourite issues in the GIF below... who can you spot?

And to get a glimpse of the contents, design and style of this special issue, spare six seconds to watch this Vine: