News & Views

Hointer wins Most Contagious 2014 Startup Award

by Contagious Team

Retail infrastructure innovators Hointer took home the Most Contagious 2014 Startup Award, sponsored by Essence, at Most Contagious 2014 in London yesterday. 

Founder Nadia Shouraboura collected the award in front of a sold-out auditorium at Kings Place. She said afterwards: 'Retail is a phenomenal industry and we've come so far in the last few years. Now it's time to bring digital and physical together to make it spectacular.' 

Hointer’s technology platform enables retailers to bring the best of e-commerce technology to brick and mortar stores. Its offering spans in-store marketing and services and uses robots to automatically deliver items to a fitting room or collection area, making the retail experience more seamless and efficient.



Nick Parish, Contagious' editorial director, Americas, presented the award, saying: 'We're so excited about Hointer's technology and offering because it brings a new infrastructure and way of working into a struggling space, namely retail.' 

Hointer beat stiff competition from other startups, including BleepBleeps, Osper, BuffaloGrid, ThreeOverSeven, Firechat and Fairphone. Each member of this prestigious shortlist pitched on stage in the Small But Perfectly Formed sections of Most Contagious, held in London on Wednesday. 

Matt Isaacs, founder of Essence, presented the award to Hointer, and said: 'Hointer is a business that uses creativity and innovation to disrupt the retail experience. If we had a Hointer for every sector, the world would be way better off.'