News & Views

Heineken / Creative Marketer of the Year 2015

by Contagious Team

Congratulations to Heineken on being named Creative Marketer of the Year 2015 at Cannes Lions International Festival of Creativity.

We covered Heineken flourishing thanks to a commitment to innovation in a Contagious Magazine case study in 2011. Subscribers can access the in-depth piece here to read about how Heineken laid the foundations across its business, marketing and strategy to receive this prestigious prize.

Heineken operates with a nimbleness and alacrity which belies its status as one of the world’s biggest beer brands. It has a focus on effective digital communications, embraces social platforms and creates engaging and award-winning advertising.

Philip Thomas, CEO of Lions Festivals says: ‘Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands.’