News & Views

Experience Now / Next / Why 2015

by Contagious Team

Join Contagious at our essential, annual trends briefing for brands and agencies: Now / Next / Why

Obsessing Experience hits four cities in 2015: London, New York, Chicago (in partnership with SOCIALDEVIANT) and San Francisco (in partnership with BSSP). Early bird tickets are available now for all four cities; scroll down for more information.

Now / Next / Why is a stimulating day covering the social, technological, media, and marketing shifts that are impacting brands. The day includes discussion and practical advice, setting the agenda for the year ahead with a mixture of Contagious consultants, expert external speakers, workshops and live debates.

About this year’s theme, Obsessing Experience:

We know you’ve heard about platforms proliferating and brands becoming atomised. Sure, as a marketer there are now countless touch points you need to spread your business across. But as far as your customer is concerned, there is only one experience.

An experience can be fleeting or built across an entire lifetime – it’s both the brief encounter with and complete manifestation of a brand. It is at once tangible and intangible. But that doesn’t mean that it can’t be understood and, most importantly, optimised.

In the 2015 installment of the agenda-setting Now / Next / Why series, Contagious will challenge our industry’s preoccupation with ‘omnichannel’ and focus instead on what matters to real people: the interaction they have – anytime, anywhere or anyhow – with your brand.

Designers, marketers, retailers, and scientists will join our consultancy and editorial teams on stage to explore how obsessing experience is the only answer to building great brands in the 21st century.

Early bird tickets are available now until 28 Feb:

LONDON / 21 APRIL 

NEW YORK / 6 MAY 

CHICAGO / 19 MAY  (in partnership with SOCIALDEVIANT)

SAN FRANCISCO / 9 JUNE (in partnership with BSSP)


Contagious magazine and Contagious I/O subscribers receive 10% off.  For more information email events@contagious.com or call +44 203 206 9275.