News & Views

Contagious X / Subscription Offer

by Contagious Team

What’s defined the last decade in marketing? When we compiled the tenth anniversary issue of Contagious, we identified ten themes that had characterised the last decade in marketing and creativity and which will continue to have an influence. We dubbed these ten themes – culture, collaboration, data, design, disruption, empowerment, experimentation, publishing, purpose and services – ‘brand strengths’ and made them the focus of Contagious X, our anniversary issue.

Among the great and the good that we interviewed for this special publication are WPP’s Sir Martin Sorrell on obstacles to experimentation, Blake Mycoskie, the founder at One for One company TOMS on building a collaborative marketplace, and Paul Polman, CEO of Unilever. Ethan Zuckerman, director of MIT’s Center for Civic Media, writes that empowering people makes the world a better place, while Tyler Brûlé, founder of Monocle and design and communication firm Winkreative, explains why brands need to edit. Brand case studies include Google, Safaricom, LEGO, Uber, Etsy, Chipotle, IBM and Red Bull.

Want to read all that and more? Be our guest! If you haven’t yet downloaded Contagious X, there are just a few days left for you to do so. It is available as a free pdf until 31 January 2015. Visit

If Contagious X whets your appetite for more Contagious content in 2015, new subscribers can receive a 25% discount on subscriptions to the magazine until the end of February.

Contagious magazine is the definitive record of innovative brand thinking. Each annual subscription includes four issues and access to our digital archive of more than 1,500 articles and video case studies. Two extra digital logins with every subscription help additional members of your team benefit from Contagious thinking. Head to to place your order.