#Cannestagious / Contagious returns to the Cannes Lions main stage
Put your rosé-colored glasses back on: Cannes Lions is just around the corner. This year, Contagious returns to the main stage at the Palais with our friends at Razorfish for a session that looks at how our industry is adapting to rapid change.
Can't make it to the Palais? Tune in online: the session will be streamed free as part of Lions Live.
Toolkit for Transformation
with Ray Velez, chief technology officer, Razorfish Global
and Will Sansom, director of content & strategy, Contagious Insider
Monday 22 June
16:00 - 16:45
Debussy, Palais des Festivals
Let’s not waste time with the sweeping clichés. The last ten years has challenged everything our industry thought it knew about marketing. But how prepared are we for what comes next? While we talk of the ever increasing pace of change, it’s clear that what matters is not so much what we know about the future, but how we adapt to it.
This seminar will combine Razorfish Global’s expertise in creative business transformation with Contagious’ unique perspective on the intersection of marketing, consumer culture and technology to share everything you can’t afford not to know about the future of our industry.
It will draw on candid interviews with senior stakeholders – from blue-chip CMOs to agency chiefs and entrepreneurs – to not only shed light on what keeps our industry leaders up at night, but also what gets them out of bed in the morning. At Cannes 2015 this rich blend of qualitative data, insight and experience will be distilled into a concise set of learnings in three key areas: CONSUMERS, CREATIVITY & ORGANISATIONAL CHANGE.