News & Views

Cannes Lions Seminar Guide

by Contagious Team



If you're heading to the South of France for Cannes Lions International Festival of Creativity and fancy a break from the relentless parties, rosé drinking and awards shows, here is our pick of the not to be missed seminars from the week. We're light on celeb spots but the selections focus on the provocative, challenging and interesting ideas that should be instrumental in setting the future direction of the industry. And if you're not planning on bagging a seat in the Palais, be sure to check our News & Views site for daily updates on the winners and not to be missed seminars and follow @contagious on Twitter.

SUNDAY

Meet The Disruptors: How Tinder Coupled Technology With Human Experience
11.00 Grand Audi
SapientNitro hosts Sean Rad, founder of Tinder, who will share how the mobile dating app has connected desires with technology to garner mass popularity

The Human Face Behind The Device

17.00 Grand Audi
Cannes' Media Person of the Year, Sy Lau, SVP of Chinese tech giant Tencent. His perspective on how technology is affecting human development should be a fascinating one.

 

MONDAY

The Millennial Mind: Creativity and What it Means To The World's Largest's Living Generation
11.00 Grand Audi
Snapchat's founder and CEO Evan Spiegel considers how brands should adapt to the Millennial generation's changing habits in order to connect with them in a contextually relevant way. The generation's spending power stands at over $1 trillion a year so this seminar could justify the entry fee alone. 

Building Purposeful Brands
14.00 Debussy
Marketing leaders from brands including PepsiCo, Hershey and Avon join Marc de Swaan Arons, CMO of MB Vermeer to discuss one of 2014's hot topics: Purpose. The seminar will pick up on the findings of Marketing2020, and cover strategy, campaigns, organisations as well as suggesting a practical framework to succeed in this space. 

Toolkit for Transformation
16.00 Debussy
Excuse us while we blow our own trumpet, but the Contagious and Razorfish seminar is a must see. Covering Consumers, Creativity and Organisational Change, the seminar will combine Razorfish Global’s expertise in creative business transformation with Contagious’ unique perspective on the intersection of marketing, consumer culture and technology to share everything you can’t afford not to know about the future of our industry. We've also tapped in industry leaders to share their thoughts through exclusive interviews. If you're not in the Palais, head to Cannes Lions YouTube channel for a live stream.


TUESDAY

Sentience: The Coming AI Revolution
11.00 Grand Audi
If the seminar schedule is anything to go by, artificial intelligence and robotics are set to be key discussion points at the festival. PHD's seminar with Sir Tim Berners-Lee and worldwide CEO Mike Cooper will look at the applications of the incredible impact AI is set to have. 



Change The Way You See The World
13.00 Debussy
Microsoft's HoloLens (above) claims to unlock the potential of holographic computiong, turning any surface into a creative canvas. Kudo Tsunoda, CVP Next Gen Experiences at Microsoft Studios, will explore some of the possibilities that holograms offer, building on his experiences working on Xbox and Windows.

Expanding the Mobile Canvas
14.00 Debussy
Chris Cox, chief product officer at Facebook, will share the social network's vision for how mobile technology can unlock new experiences and allow people and brands to share their stories in increasingly immersive ways. 


WEDNESDAY

#WEHAVEAPLAN – 7 Billion People, 7 Days
10.00 Grand Audi

Your chance to get ahead of the campaign that (hopefully) everyone in the world will be talking about. Filmmaker Richard Curtis and BBH founder Sir John Hegarty shares their audacious goal of telling everyone around the world about the United Nations' Global Goals to end poverty and tackle climate change, released in September.

Marketing For People
11.00 Grand Audi
Following his impressive 2014 seminar on purpose, Unilever's CMO Keith Weed, will explore how the industry can transform to think about creativity in a different way. Weed will cover purpose, brand experience, and curating ideas, content and people for brilliant conversations.

How To Suceed in The Complex World of Online Video
15.00 Debussy
Contagious favourite Dr Karen Nelson-Field, content expert and director of strategic development at University of South Australia Business School, will share her insights into how to achieve meaningful reach in the online video space at MOFILM's seminar. 

THURSDAY

Creating Valuable Consumer Relationships with Connected Moments
13.05 Discovery Stage
Part of Lions Innovation programming taking place on Thursday and Friday, Brian Wong, founder of mobile reward company, Kiip, will discuss the potential that connected devices have for brands to reach their customers. A focus on advertising that is personalised, targeted and human should help.

Ogilvy & Inspire Lecture

14.00 Grand Audi
Monica Lewinsky discusses cyberbullying and compassion with Tham Khai Meng, Ogilvy & Mather's Worldwide CCO.

Diversify or Die

15.30 Audi A
The theme of diversity will crop up often on the Croisette this year, while #LikeAGirl (probably) scoops up a pride of Lions. LeanIn's seminar features Nick Bailey, CEO, Isobar and Dana Anderson, CMO Mondelez International, discussing the case for diversity and the influence that the marketing industry can have on culture.


FRIDAY

Creativity Augmented
10.45 Inspirations Stage
Leaders in virtual reality and augmented reality come together to explain why we need to pay attention to these platforms. Jerry Hudson, Dr. Helen Papagiannis, Ted Schilowitz and Chris Milk demonstrate and discuss the technological capabilities and creative potential of VR and AR.

The Cannes Debate: Sir Martin Sorrell in Conversation With Al Gore
12.00 Grand Audi
Sir Martin Sorrell, CEO of WPP, puts the tough questions to former US Vice President Al Gore, founder of The Climate Reality Project. Expect climate change, politics and the environment to be a few of the topics covered by these big hitters.

Data-San: How Data Leads Us To A Happier Life
16.05 Inspiration Stage
Hakuhodo take a look at how data can help people become happier, based on the research of Kazuo Yano, Central Research Laboratory, Hitachi Ltd and Tatsushi Shimamoto at the Hakuhodo Institute of Life and Living. We look forward to hearing the part wearable devices and creativity will play in this. 


Contagious is proud to be an official Media Supporter of Cannes Lions & Lions Innovation 2015.
Visit the Cannes Lions site for more information and to purchase a pass.