News & Views

Contagious 44 / Out Now

by Contagious Team

Disruptive technology abounds in the latest issue of Contagious Magazine, with features on Virtual Reality and video live streaming, right through to the impact that Artificial Intelligence can have on your business

The latest issue of Contagious is live online and will be with subscribers shortly. Here's a taste of what you can look forward to.

Patrick Jeffrey gets to grips with artificial intelligence to show how virtual assistants could change every interaction that a brand has with its customers. Our analysis of the virtual reality sector looks at the strengths, weaknesses, opportunities and threats that the nascent technology holds for brands and asks whether it is worthy of your budget.

We spoke to NYU’s Stern School of Business professor of marketing Scott Galloway about why he believes luxury is in a perfect storm and the client-agency relationship is borderline abusive, and interviewed cyberpsychologist Bernie Good about how the virtual world changes human behaviour.

Our case studies feature ambitious brands who are setting out to achieve substantial growth targets. Volvo is transforming itself into a maker of premium, desirable cars in order to double its sales volume while Pedigree, the world’s biggest pet food brand, is using tech-fuelled innovation and emotional storytelling to promote dog ownership, growing its entire market in the process.

Will Sansom and Ray Velez's Toolkit for Transformation includes highlights from Contagious and Razorfish Global’s Cannes seminar, interrogating some of the most exciting opportunities facing marketers over the next decade and providing the tools that will help to futureproof brands.

Mobile streaming has also been causing a buzz in recent months, with apps like Periscope bringing video streams live and direct to your smartphone. Our Primer covers what you need to know.

Eminent behavioural economist Richard Thaler shares how his research applies to innovation, brand choice and data. Our Small But Perfectly Formed feature looks at start-ups that are punching above their weight, including Cannes Innovation Grand Prix winner, What3words, fruit powder, FoPo, connected car technology, Nexer and empowering period pants, Thinx.  

If you're not already a subscriber head here to get your hands on the latest issue and to find out more about subscribing.