Catch the Most Contagious Ideas of the Year
The Most Contagious 2015 Report, our round up of the key movements, trends, creative work and ideas of the year is available as a free download. Get a free burst of Contagious goodness to recap 2015 and set you up for the new year at 2015.mostcontagious.com.
The Contagious team has flown high to take a drone’s-eye view of the developments of the past 12 months, highlighting the key shifts in tech, consumer culture and marketing for the Most Contagious 2015 Report:
We get to grips with the rise of virtual reality, question whether AI is our friend, foe or both, and dig into visual culture, particularly the increasing importance of image-led social sites and the rise of emoji in how we communicate. We also take a look at the era of mobile video through Periscope, Snapchat, and, of course, some particularly cute kittens. The ad world’s recognition, acceptance and championing of both gender equality and the LGBT community is also examined in our section on equality.
If the business end of tech is more your thing, the report examines prospects for the startup scene in the year ahead and we speak to Vivek Wadhwa, president of innovation and research at Singularity University and director of research at Duke University’s Center for Entrepreneurship and Research Commercialization. Wadhwa tells us why he sees a shift from 'brain-dead social media apps to more meaningful products' on the horizon in the startup world.
Snapchat gets the nod as our Most Contagious platform of the year, and we discuss how the app has literally turned mobile video on its side, to become one of the biggest forces in video publishing.
Let us know what you think of our picks of the year, share the report with your teams and have a happy festive season. A merry MostContagiousmas to you all! Lol, lol, lol!