News & Views

Call for Entries / 4A’s 2nd Annual Partner Awards

by Contagious Team

The 4A’s, the leading trade association representing the advertising agency business in the US, recently announced the jury and call for entries for the 2016 Partner Awards, which honor creativity and collaboration in advertising.

The 4A’s Partner Awards recognize creative excellence that can only be achieved through meaningful collaboration. The Awards salute the remarkable partnerships that put ego aside and elevate creativity in the following categories: Brand, Creative, Media, Technology, Diversity, Cause, and Health & Wellness.

‘The 4A’s has tapped into a relevant and topical business issue with this award, said John Boiler, founder and CEO of 72andSunny, who will chair the 2016 jury. ‘Collaboration isn’t always easy, but when done right, it can produce the most culturally impactful, results-driven work.

Last year, 72andSunny won big at the 2015 Partner Awards, nabbing Most Innovative Partnership of the Year with Google, Nexus and The National Park Foundation for Made with Code: Holiday Lights, which encourages young girls to learn how to code. It also won the Large Agency Creative Partnership of the Year with Co.MISSION Content Group, Ideas United, m ss ng p eces, Starbucks and the Stopp/Family for Meet me at Starbucks, a documentary-style brand campaign.

In addition to Boiler, members of the jury, uniquely comprised to represent multiple disciplines and industries, are:

Joe Alexander, Chief Creative Officer, The Martin Agency
Jill Applebaum, Creative Director, Barbarian Group
Lars Bastholm, Global Chief Creative Officer, Google
Christian Bauman, Chief Creative Officer & Partner, H4B Chelsea
B. Bonin Bough, Chief Media and E-Commerce Officer, Mondelēz International
Luanne Calvert, Chief Marketing Officer, Virgin
Tricia Clarke-Stone, CEO, Narrative_
Lauren Connolly, Executive Creative Director, BBDO
Daniel Danker, Chief Product Officer, Shazam Entertainment
Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness
Andrew Dumont, VP of Marketing, Bitly
Adrienne Hayes, Chief Marketing Officer, Motorola
Eva Kantrowitz, EVP and Managing Partner, Horizon Media
Archana Kumar, Chief Strategy Officer, MediaCom
Dan LaCivita, CEO, Firstborn
Christine Ngo, Digital Brand Manager, Mountain Dew
PJ Pereira, Chief Creative Officer, Pereira & Odell
Paul Rossi, President, Economist Group
Sharon Rothstein, Global Chief Marketing Officer, Starbucks
Leslie Sims, Chief Creative Officer, Young & Rubicam
Rebecca Van Dyck, VP of Marketing, Facebook

‘We are thrilled with the industry’s embrace of this new concept and we’re excited to build on our first year of success with this A-list jury and 72andSunny as our 2016 partner, said Alison Fahey, 4A’s Chief Marketing Officer.

4A’s president and CEO Nancy Hill added: ‘Time and again, we hear from our agency members about the many partners they are working with. While potentially challenging, we want to celebrate the unique opportunities that also exist within that dynamic. 

The deadline to submit entries is December 18, 2015. Winners will be revealed at the 4A’s Transformation Conference, March 22, 2016 in Miami, Florida.

For further details, please visit:

The 4A's is a strategic partner of Contagious. Learn more about the organization at

Photo credit: Stephen Henderson,