News & Views

Cannes Lions / Innovation Winners

by Patrick Jeffrey

In March 2016, Google DeepMind’s AlphaGo computer programme defeated Grandmaster Lee Sedol in a five-game match of Go, an ancient and highly strategic Chinese board game.

Today, at the Cannes Lions Festival of Creativity, AlphaGo’s victory was awarded the Grand Prix in Innovation from a shortlist of 39 entrants.

Emad Tahtouh, Innovation jury president and director of applied technology at FINCH in Sydney, said AlphaGo ‘encapsulates everything we’re looking for in innovation and it’s potential throughout the world  in so many other avenues  is incredible.’

Tatouh also indicated that these kind of deep learning projects are likely to dominate many areas of creativity in forthcoming years: ‘Awarding this a Grand Prix is a great message that this is the future of what we’re going to be seeing.’

Another Innovation winner, The Next Rembrandt, also used deep learning to convert huge amounts of data into a creative masterpiece  this was also a campaign that Tatouh alluded to as encapsulating the future of creativity.

In total, nine Innovation Lions were handed out. Other winners included Toyota’s Landcruiser Emergency Network by Saatchi & Saatchi in Sydney, Lockheed Martin’s Field Trip to Mars, by McCann in New York, and Jukedeck, an artificially-intelligent music composer.

 

Cannes Deconstructed