Google / Offline Roaming
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world
Technology giant launches personalised travel guide app
Google has released a new mobile app that helps travellers plan and navigate their vacations. Google Trips is available offline, so holidaymakers can use it when they have no data or wifi.
The app features recommended travel itineraries for the world’s top 200 cities, which are automatically created from data about previous travellers' experiences. There is information about each site or activity, including opening times and reviews, as well as a map detailing how to get around. Each day plan can be customised according to the user’s time constraints and preferences.
The app also pulls data from the user’s Gmail account to save reservations and travel documents, so that they are easily accessible and organised. There is also a Saved Places tab, which allows users to bookmark places to visit.
In order for the app to work offline, users need to simply download the data for each city. However, the app has some additional functionality when connected to internet. For example, it will recommend specific tourist sites based on the weather conditions and will show whether a place is open or closed in real time.
Contagious Insight /
Hassle-free holidays / Nothing takes the stress away from a trip like data connectivity. Mobile maps make getting around a piece of cake, while online reviews and blogs can reveal a city’s hidden gems. ‘It enriches your travel experience,’ said Gregory Gundelfinger, founder of startup KnowRoaming, which enables people to use data abroad without excessive roaming charges.
Google Trips might not offer radically new features compared with a traditional travel guide, but the fact that it can be used offline could have a huge impact on people’s experiences. As product manager Stefan Frank wrote on Google’s blog, ‘We wanted to reduce the hassle and help travellers enjoy their hard-earned vacations.’
While connectivity is extremely useful when travelling, many people look forward to switching off from incessant emails, calls and notifications. Google Trips allows users to enjoy all the benefits of being disconnected without having to sacrifice the useful functionalities that the internet provides.
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world. I/O helps anyone in the world of marketing understand why brands are innovating, how they're doing it and with what success.