News & Views

The elusive quest to find the perfect agency

by Arianna Radji

Despite all the advances in the marketing world, the agency search process fails to evolve – but why?

To move things forward, Globality, a Silicon Valley-based startup, has taken a new approach to agency search, using machine learning and human curation to improve how marketers currently source agency partners.

Contagious is delighted to announce that Globality is the exclusive sponsor of this years Most Contagious Breakout Session.

Join us for a discussion about the power of a strong client-agency ‘match’, hosted by general manager of marketing vertical at Globality, and former VP Marketing at Virgin America, Porter Gale.

The session will explore how relationship dynamics are changing with the rise of project work, debate the merits of choosing excellence over size and decipher the hard-to-define chemistry criteria that make some agencies shine brighter than others.

 

This Breakout Session will be held in London on 7 December at our acclaimed year-end event, Most Contagious. The event makes sense of the most important trends in marketing, technology and consumer culture from the past year and analyses what impact these ideas will have on the immediate future for brands and agencies. Limited spaces available.