Consultancy - Insiders

  • Will Sansom

    Director, Contagious Insider

    A founding member of our consultancy team, Will leads a number of our client relationships including Nike and Red Bull, and was part of the Heineken project team that created the ground-breaking Ignite ‘smart’ bottle. He has presented at conferences around the world, including Cannes Lions, AdAsia, Spikes and the Guardian's Changing Media Summit, and has judged at the Fab and Lovie Awards as well as the Midem festival.


  • Georgia Malden

    Director of Projects

    Leaving university with degrees in Classics and Classical Art behind her, Georgia worked first for and then at Sotheby’s as website manager of a newly-launched joint venture with Amazon. In 2001 she started her own business - an electric van delivery service – an idea which proved she was years ahead of her time as well as teaching her a salutary lesson in the value of failure. In 2005 she worked with Patrick Collister to launch Directory which remains the only global showcase of the best in direct marketing, before joining Contagious in 2008. As Director of Projects for our consultancy team, Georgia’s critical thinking and organisational rigour is vital for ensuring we deliver on brief every time.


  • Katrina Dodd

    Senior Consultant

    Katrina came to a nascent Contagious in 2006 via Financial Times Management Reports and Shots magazine. She became the founding editor of Contagious Feed (the precursor to I/O) a year later and helped establish our consultancy team in 2010. Since then she's led projects to investigate original programme formats for the BBC, scope out the retail landscape for a luxury fashion group, and delivered a six week marketing capability training course for Universal Music. Most recently she’s managed workshop sessions to provoke Random House's marketing team, and helped a variety of agencies raise the bar on high profile client pitches.


  • Arif Haq

    Senior Strategist & Creative Capabilities Lead

    Arif has fourteen years consumer marketing and brand management experience, with the last decade spent at PepsiCo before joining our consultancy team in April 2013. With extensive experience of delivering scale campaigns both in the UK and Europe, he has also been able to build a more non-traditional skillset gained while part of a specialised marketing innovation unit responsible for the Gatorade brand.

    While there Arif created one of the world's first in-house digital/social media teams (Gatorade Mission Control UK) and served as a judge and mentor on PepsiCo 10 Europe - the company’s technology incubator programme.


  • Dan Southern

    Senior Consultant

    Dan started out as a strategist for OgilvyAction’s Sport and Entertainment team, developing BlackBerry’s Executive seeding and advocacy programme and London Schools’ Celebrity Ambassador Strategy. He then joined Xtreme Information’s consultancy division working on advertising strategy for Orange and Honda’s global teams. At Contagious since 2010, Dan has worked on a variety of projects including the delivery of retail tech strategy workshops for a leading global luxury brand, insight workshops for Nike, and a strategic review of emerging global mobile behaviours for Google. Most recently Dan has been leading our project to help redefine career experiences for Mondelez International.


  • Nick Parish

    President, Americas

    An award-winning writer and editor, Nick established Contagious in North America in 2010. He runs every aspect of our North American business, including client-based consulting projects like the groundbreaking Project Fly initiative with Mondelez International. Nick has spoken at dozens of leading events including the Cannes Lions and SXSW Interactive, and his writing has been published in New York magazine, the New York Post, Advertising Age, Creativity, Flaunt, Mashable and others. He resides in Brooklyn and enjoys fly fishing, dystopian fiction and any music that sounds like it could have come from Detroit.


  • Chris Barth

    Strategist and Consultant

    Chris joined the Contagious Insider team in 2014, after nearly two years writing for Contagious Magazine and Contagious I/O. Working out of our New York office, Chris oversees a wide variety of Insider projects in North America, from trend briefings and workshops to in-depth reports and collaborative research projects. Prior to joining Contagious, Chris covered business and investing at Forbes. He also produced Steve Forbes’ Intelligent Investing interview series, which featured conversations with global leaders in economics, technology and finance. In past lives, Chris has worked as an editorial producer at Major League Baseball Advanced Media, a freelance writer at and a consultant at Arcadia Solutions.


  • Janaina Borges

    President & Director of Content, Brazil

    Before joining Contagious, Janaina led the planning and social media team at Casa, São Paulo, developing digital work for clients including Magazine Luiza and various Johnson & Johnson brands. After studying business and economics, Janaina has worked in consultancy roles at international agencies and on the client side.

    Janaina spent four years at FutureBrand in São Paulo and Buenos Aires, working with clients such as Nestlé, Visa and Itaú, before she joined Coca-Cola in Rio de Janeiro as creative excellence planner, working across all brands and leading major projects including their 2010 World Cup campaign.




  • Silvia Antunes

    Senior Consultant

    Before joining Contagious, Sílvia served as a strategist for consulting group Alexandria developing planning and behavioral research work for clients including Coca-Cola, Pernod Ricard and Danone. Sílvia spent four years at FutureBrand Brasil working with clients such as Nestlé, Grupo Boticário and Itaú, and spent a year at WGSN as planner for the local operation’s agency.



  • Simon Kemp

    Head of Insider Consulting APAC

    Simon Kemp is a marketing strategist and practitioner with a passion for all things social, digital, and mobile. Simon has more than a decade of experience developing marketing strategies and frameworks for the world’s best brands, including Unilever, Coca-Cola, Google, Nestlé, and Diageo. He was recently recognised as one of Asia’s Most Influential Digital Marketers by CMO Asia magazine, and was featured in Campaign Asia’s 40 Under 40 honours list in 2014.

    In addition to founding the Kepios consultancy, Simon held regional strategy roles with BBH, Universal McCann and Starcom Mediavest. He has also been a global management consultant, with stints at Accenture and Ascension Strategy Consulting.