Contagious Magazine

The definitive record of bravery in marketing

In an industry struggling to separate the signal from the noise, Contagious Magazine provides a curated, measured review of the most important developments driving marketing, technology and business creativity each quarter.

What our readers say

What's inside?

A journal of big ideas /

For the time-poor leader or ambitious team looking to raise its game, Contagious Magazine quizzes the industry’s brightest minds and makes connections from their smart thinking to your brand planning.

Ones to watch /

Wildfire introduces need-to-know projects in technology, design and consumer culture, while Small But Perfectly Formed features little brands with big thinking - both designed to help you stay ahead, rather than just keep up.

Case studies /

In depth, interview-based features that deconstruct the world’s most contagious brands. We unearth their insights, explain their strategies, and chart their business impact.


Download an example of one of our case studies here


Online Archive

Contagious Magazine subscribers enjoy unlimited access to a complete online archive, spanning more than a decade of innovative marketing.

Current Issue

Contagious 49 / 4th Quarter 2016

Mattel has embraced female empowerment and diversity to prove that Barbie is more than just a pretty playing. Our Brand Spotlight looks at how the brand reasserted its relevance.

This issue’s other Brand Spotlight focuses on how Snickers came up with a populist campaign that provided Mars with a new model for how to create a global brand.

Most Contagious considers what the major movements of 2016 mean for the year ahead. We focus on machine learning, realities, the shift in social and humanizing computing, as well as picking out some emerging trends.

Our feature on Productive Thinking considers why some of the most celebrated work of the past year looks nothing like advertising and asks what this means for agencies.

Preview Contagious Issue 49 here.