Magazine - Current Issue

Contagious 48 / 3rd Quarter 2016

Samsung Electronics is transforming itself from an engineering company doggedly pushing the frontiers of innovation into a brand that fosters emotional connections. Our Brand Spotlight shares how it’s achieving this.

Our other Brand Spotlight looks at how Pornhub is overcoming censorship, non-existent media budgets and avid fans who pretend to be ignorant of the brand’s very existence, to encourage subscriptions to its premium content.

According to Pedro Domingos, machine learning represents the greatest business opportunity of our time. In our Wildfire Interview the University of Washington professor and author to explains how to capitalise on it.

Forget the over-hyped yacht parties and endless award ceremonies, Cannes Deconstructed analyses what the biggest themes at the Cannes Lions Festival actually mean for our industry in the year ahead.

Preview Contagious Issue 48 here.