Contagious 50 / 1st Quarter 2017
Changing ideas of masculinity, a growing cultural sensitivity to feminism and an increasingly crowded marketplace diminished Axe’s relevance. Our Brand Spotlight tells the story of how it reinvented itself to appeal to the modern man.
Our Brand Spotlight on Kenco looks at how the instant coffee brand reignited its ethical credentials. Coffee vs Gangs goes beyond marketing, giving Kenco a purposeful story and dramatically improving revenues.
What are the biggest challenges facing businesses in 2017? In The Genius Survey, we pick the brains of business leaders, marketers, academics and tech startup founders from across the world to find out.
And we speak to author and consultant Simon Sinek about the importance of trust and his mission for leadership to be more caring and empowering.