Contagious 49 / 4th Quarter 2016
Mattel has embraced female empowerment and diversity to prove that Barbie is more than just a pretty playing. Our Brand Spotlight looks at how the brand reasserted its relevance.
This issue’s other Brand Spotlight focuses on how Snickers came up with a populist campaign that provided Mars with a new model for how to create a global brand.
Most Contagious considers what the major movements of 2016 mean for the year ahead. We focus on machine learning, realities, the shift in social and humanizing computing, as well as picking out some emerging trends.
Our feature on Productive Thinking considers why some of the most celebrated work of the past year looks nothing like advertising and asks what this means for agencies.