News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. Sign up to the Contagious weekly newsletter to get all of the posts below delivered straight to your inbox.

On VR and AR with Nonny de la Peña

by James Swift

The 'Godmother of VR' Nonny de la Peña speaks to Contagious about how brands can produce immersive storytelling that works

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Do you know a Badass Gal?

by Contagious Contributor

Charlotte Hugh and Danny Pallett, the creative team behind the Badass.gal website on how you can help shine a light on female creative talent.

 

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How MailChimp cracked podcast advertising

by James Swift

As podcasting goes from strength to strength, Contagious speaks to MailChimp, one of the first brands to successfully harness the medium's commercial potential

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Campaign of the Week / Channel 4, Together Against Hate

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

UK broadcaster Channel 4 dedicated an entire commercial break to highlighting the online abuse hurled at TV ad actors.

Channel 4

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Campaign of the Week / Nike, Unstoppable Together (Juntas Imparables)

by Contagious I/O
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Sportswear brand launches exercise initiative to encourage women in Mexico to partake in physical activity

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Campaign of the Week / The Aguda, Waiting in YouTube’s Antechamber

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Israeli NGO partners with a popular songwriter for contextual pre-roll ads discussing LGBT rights

LGBT Rights

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Cannes Interview / Tim Castree, Media president

by Sophia Epstein

Tim Castree, Wavemaker global CEO and Cannes Media jury president, discusses the reasoning behind his jury's Grand Prix choice and dissects the Media category as a whole

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Campaign of the Week / JAT Holdings, Petal Paint

by Contagious I/O
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Sri Lankan conglomerate turns flower waste into symbolic temple paint

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Interview / Joanna Lord, chief marketing officer, ClassPass

by Alice Franklin

Speciality gyms are disrupting the fitness industry. We speak to Joanna Lord, CMO at ClassPass to understand how the company is focusing on experiences and partnerships to bring the best boutique studios to its community.

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