News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. All of the posts below can be delivered straight to your inbox with the Contagious Weekly Newsletter.

Opinion / Tech Development

by Contagious Contributor
Brands can make a tangible impact in developing countries, argues Miguel Alvarez, head of R&D at AnalogFolk London. Here’s how. 

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Opinion / Deconstructing Culture

by Georgia Malden


There’s no one-size fits all approach to staying relevant to culture, argues Georgia Malden. But breaking it down into a more systematic framework can help identify the spaces to play.

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Asics / In (foot)print

by Contagious I/O

Running shoe brand turns print ad into tread analysis tool

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Event Debrief / Now Next Why

by Contagious Team


A run through of the hot topics that Contagious and our guest speakers covered at Now/Next/Why 2017 in London: Trust, Culture, Dark Social and Computational Creativity 

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Opinion / Personalisation’s Promised Land

by Contagious Contributor
Jason Holley, senior strategist at Critical Mass, believes that instead of giving a ‘nod’ to personalisation, we should go for a bear hug

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Houdini / Tasty Wardrobe

by Contagious I/O

Swedish sportswear brand creates dishes with veggies grown from its composted clothing

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