News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. Sign up to the Contagious weekly newsletter to get all of the posts below delivered straight to your inbox.

The great media CPM debate

by Contagious Contributor

Are Facebook and YouTube ads better value for money than TV commercials? Professor Karen Nelson-Field, the executive director of the Centre For Amplified Intelligence, has an answer - and it's not good news for the tech giants.

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What fantasy football taught me about data

by Contagious Contributor

Fantasy football has been good to Lucky Generals' strategy partner, Loz Horner, enriching him with £270 in old tenners - and wisdom and insight about the value of data.

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Let the young teach

by Contagious Contributor

Nadya Powell, contributor to Creative Superpowers and co-founder of consultancy Utopia, on why businesses must let the young teach if they are to survive.

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Campaign of the Week / Rare Stripes, Tiger Beer

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Beer brand and fashion brand partner up with wildlife charity to help save the tigers

Tiger

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Campaign of the Week / The Book of Dirt, Omo

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Laundry detergent brand creates dirt-reactive children’s book to get kids outside

Dirt

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Cannes Interview / Marc Maleh, Creative Data president

by Kate Hollowood

Marc Maleh, Havas’ global director and a Cannes Lions jury president, tells us about the challenges of judging the Creative Data category and why he awarded the highest prize to a campaign that resurrected a dead president

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Opinion / Own the 9 to 5

by Kristina Dimitrova

Contagious writer Kristina Dimitrova explains why brands should be part of people's work day and shares some standout marketing examples of precisely that

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What would David do?

by Contagious Contributor

All the greats do it, so why shouldn't advertising embrace theft as a creative tool? Mark Earls (@herdmeister), co-author of Creative Superpowers makes the case for magpies everywhere.

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