News & Views

Red Bull / Amplifier

by Contagious Team

Energy drinks brand announces music start up accelerator winners

Soft drinks giant Red Bull has announced the winners of its accelerator programme, launched in March this year. Designed to give a leg up to independent tech-focused music startups in their early stages, Red Bull worked with Sidekick Studios, London, to develop the initiative.

The three finalists GigDropperBeatGuide, and MakeLight were chosen from over 200 entries. GigDropper, a location-based application, enables users to 'drop' playlists and audio at real world locations. Using the app, people can connect and discover audio content curated by others around a place, giving a hyper-local experience. 

Berlin based BeatGuide is an online platform that aiming to be the go-to gig locater for your city's electronic music scene. Users can view and find nearby events, listen and share line-ups to discover new artists and receive personalised suggestions of new underground music. 

Previously a part of Telefonica's innovation incubator WayraMakeLight connects people's phones to turn them into pixels in a light show. Similar to the Dan Deacon Live App experience, MakeLight can create crowd displays enable users to directly interact with the stage show. 

Judged by a panel of industry experts including Red Bull Music Academy's Davide Bortot, Venturebeat's Ciara Byrne and SoundCloud's Dave Haynes, the three winners will aim to scale their businesses using Red Bull's established global music networks as part of the creative partnership. By leveraging its existing user base, Red Bull hopes to provide these companies with a jumpstart for their business ideas.