News & Views

San Pellegrino / Three Minutes in Italy

by Contagious Team

Soft drink's robot offers foreigners a taste of Sicily

Sparkling fruit beverage San Pellegrino has created a telepresent experience that lets Americans look around the Sicilian town of Taormina from the comfort of their homes. 

Three Minutes in Italy, by Deeplocal in Pittsburgh and Ogilvy, New York, features remote-controlled robots with iPads attached to them to offer web visitors a point-of-view experience of Sicily. 

To take part, users need to log on to the Facebook app and select one of two experiences. The first allows viewers to Stroll the Streets by controlling the bot for three minutes in a picturesque square. The Facebook app connects with the user's webcam, effectively creating a video call with the San Pellegrino brand ambassador / tour guide. There's also a built-in translator tool for interacting with the locals. 

The second experience lets users control the Skybot, which is mounted on a 40-foot pole (in the same square) and offers 360-degree panoramas of the surrounding area. 

Susmita Vellanki, brand manager at San Pellegrino, said the initiative was part of the brand's Momento campaign, which encourages people to take a moment, and enjoy things the Italian way. 

This story originally appeared on Contagious Feed. Contagious Feed is our bespoke trends, inspiration, insight and analysis service, providing daily innovative marketing intelligence across a comprehensive range of sectors to brands and agencies across the world. For more information about Contagious Feed contact