D&AD / Awards
Black pencils celebrating Olympic design feats, inspirational films, quirky cartoons and elegantly written websites
Last night's D&AD ceremony at the Roundhouse in London awarded local agencies with three of the total four Black Pencils handed out at this year's awards.
Black Pencils went to: Meet the Superhumans, 4creative's stunning work for theParalympic Games in TV & Cinema Communications. Heatherwick Studio's Olympic Cauldron for the London Olympics (LOCOG) was recognised in spatial design/installations and the inspirational GOV.UK's website for Her Majesty's Government was awarded for Writing for Websites & Digital Design.
The night's final Black Pencil, along with a total of 5 Yellow Pencils, went to Dumb Ways to Die, the quirky integrated campaign from McCann Erickson, Melbourne, for Metro Trains. The campaign was awarded a Black Pencil in Integrated and Earned campaigns, in addition to Yellow Pencils across Art Direction, Earned Media Campaigns, Digital Advertising, TV & Cinema Advertising and Writing for Film Advertising, propelling McCann Erickson to win Most Awarded Agency.
Droga5, New York, won the inaugaural White Pencil, launched to celebrate creativity for social good, with its Help! I Want to Save a Life work for Help Remedies.
Nike and R/GA formed a potent combination at the awards, claiming Most Awarded Client and Most Awarded Digital Agency, both boosted by a total of three Yellow Pencils for Fuelband.
A notoriously tough prize to win, a total of 51 Yellow Pencils were handed out on the night, recognising leading advertising, design and communications work from around the world. Tim Lindsay, CEO of D&AD, said: 'The quality of entries this year has been astounding. The craft skills of making great pieces of graphic design, TV & cinema, direct, film and illustration are as strong as ever. However it's also great to see the written word being employed in such a diverse and multifaceted way. It demonstrates a big shift in understanding of what words can bring to design.'
The night concluded with the President's Award, presented by current president Neville Brody to British film and production designer Alex McDowell, who has worked on such iconic films as Minority Report, Fight Club, Charlie and the Chocolate Factory and Man of Steel. A film celebrating his work is shown above.
See the full list of winners here