News & Views

SXSWi / Winners Announced

by Contagious Team

From games to Google, a rundown of the 2013 SXSW Interactive Awards

The tech stars and brand booths have packed up and left Austin, as SXSW Interactive has given way to the festival's music portion. Before the Interactive show closed its doors, though, the conference gave out its annual SXSW Interactive awards, recognising one company in 15 different categories, from Activism to Technical Achievement. The committee - made up of industry peers and experts - also gave out five special honours. 

Physics-based game Contre Jour took home the conference's Best of Show award, as well as the prize in the Amusement Category. The game, which was developed by Mokus, Ukraine, was originally published by Chillingo in 2011, before being brought to the web by Internet Explorer and Microsoft this year. 

Charity Miles, a philanthropic app that allows users to earn money for charities by running, biking, or walking, won SXSW 2013's People's Choice Award. Innovative interaction technology Leap Motion - a product at the forefront of the Beyond Screens trend Contagious will present at our Now / Next / Why event- was awarded a Special Honour as the year's breakout digital trend. 

SoundCloud, which recently announced a revamp of its music streaming platform to include visual content, won the 2013 award for Community. Meanwhile real-time musical experiment Jam With Chrome, created by Google in partnership with Tool and Dinahmoe, took home top marks in the Music category. The Chrome Web Lab itself also won the SXSW Experimental Award. 

Indy Saha, director of strategy at Google Creative Lab, told Contagious: 'We created two highly original platforms, using innovative technologies, crafted to a high standard of design. Most importantly, Chrome Web Lab and Jam with Chrome draw people in with an interesting story and hold on to them with a seamless and magical experience.'   

He added: 'It is an incredible honour to win these awards, especially when you look at the calibre of  the other winners, like NASA, The Tate and Nike Fuelband. It is a great recognition for everyone who worked so tirelessly on these projects. We were hoping to win one award, but to win two was unbelievable.'

Red Tomato Pizza and  TBWA\ Raad Dubai won the Business award for 2013 for their VIP Fridge Magnet campaign. Nike+ and AKQA added to their growing FuelBand trophy case, winning the SXSW 2013 award for Technical Achievement. Intel and Toshiba won the Film/TV category with its Pereira & O Dell-produced film series, The Beauty Inside, which sparked a 360% sales increase in an eight and a half week period of 2012.

In addition to the Interactive Awards, a number of startups were awarded Grand Prizes in SXSW's Startup Accelerator contest. From the eighteen teams competing, six companies won recognition in the categories of News (Phone2Action), Health (Neurotrack), Interactive Web (Wanderu), Mobile (Syntellia), Entertainment & Gaming (MakieLab), and Social (Plottr). 

A full list of the SXSW Interactive award winners is below. 

Activism: Wikipedia Zero 

Amusement: Contre Jour 

Art: Lost Art 

Business: VIP Fridge Magnet 

Classic: BioDigital Human 

Community: SoundCloud 

Educational Resource: ChronoZoom 

Experimental: Chrome Web Lab 

Film/TV: The Beauty Inside 

Motion Graphics: Air Jordan 2012 

Music: JAM With Chrome 

Personal: Marco Rosella 

Social Media: NASA Mars Curiosity Rover 

Student: Living Galapagos 

Technical Achievement: Nike+ FuelBand 

Special Honours 

Digital Campaign of the Year: Invisible Children: KONY 2012 

Speaker of the Event: Cory Booker - 'Cory Booker: The New Media Politician' 

Breakout Digital Trend: Leap Motion 

People's Choice Award: Charity Miles 

Best of Show: Contre Jour

SXSW 2013 Interactive Awards