News & Views

D&AD Judges / Wain Choi, Fred Saldanha, Fernanda Romano and Tota Hasegawa

by Contagious Team

What did the judges at D&AD make of the best creative work of past year? Contagious paid a visit to the judging sessions to find out. 

The results are in from last week's D&AD Award judging. This year, awarded entries totalled 683, up 69 from last year.

Across digital and mobile marketing categories, 13 entries were nominated for a Yellow Pencil including Honda’s 
Sound of Honda  by Dentsu Tokyo and Smart Communications’ TXTBKS, via DDB DM9 JaymeSyfu, Philippines, which will be judged at the Pencil awards in May. The most awarded campaign at the pre-Yellow Pencil stage, picking up 13 awards, was Ogilvy Paris' People For Smarter Cities Outdoor work for IBM.

The picture above shows some of the entered work on display - just 45% of the total entries were displayed at London's Kensington Olympia when judging took place last week. 

To hear what the judges made of the years’ entries, we spoke to Wain Choi, ECD at Cheil WorldwideFred Saldanha, CCO at AgênciaClick Isobar, Brazil; Fernanda Romano, CCO at Naked Brasil and Tota Hasegawa, ECD at Wieden + Kennedy Tokyo. 

Judging integrated, earned media and innovative media, Wain Choi talks to us about how concept is still paramount:


Fred Saldanha discusses his gripes with Prankvertising, a theme he found to be prevalent amongst entries this year: 


Fernanda Romano talks to us about the best work she saw this year, including Honda's Sound of Honda campaign developed by internavi Lab. 


Tota Hasegawa, judging digital marketing, tells us why the best work combines a really great digital idea with a brand truth.