News & Views

Contagious at Spikes Asia

by Arianna Radji

On 25 September, Will Sansom, Contagious Insider’s director of content and strategy is once again taking to the stage at Spikes Asia Festival of Creativity in Singapore. 

The festival has released the programme of inspiring seminars that delegates will benefit from at this year’s Festival.  

At the top of our list, is the Contagious seminar on Cracking Contextual Creativity. Through smartphones, sensors, cookies and cameras, brands can now know more than ever about individual consumers. Sansom will explain how brands are using location, time and personal preference data to move from planning in media silos to creating contextually relevant communications.

Global perspectives will be shared from a host of speakers including addresses from some of the jury presidents. Stefan Sagmeister, creative director, Sagmeister & Walsh, will explore the possibilities to achieve happiness as a designer; Jean Lin, global chief executive officer, Isobar, will take a look at bringing innovation principles to marketing; and Ted Royer, chief creative officer, Droga5, will focus on the partnership between agency and marketer and how the rules of relationships can be applied to advertising.

Other thought-provoking seminars include DDB Presents with Casey Neistat, writer, director, editor and filmmaker. FCB with Unleashing Potential: Creativity & Innovation, seeing FCB’s worldwide CEO, Carter Murray and James Mok, executive creative director, APAC, exploring how transformative change can be achieved by unleashing potential in creativity, brands and consumers. In Spike's Global Perspective session Amir Kassaei, global chief creative officer, DDB Worldwide, will provide his point of view on how the power of influence can change the way people think, behave and purchase. Global digital companies will also take to the stage and include Twitter, Google and YouTube.

With a focus on the region and sharing insights on how to resonate with Chinese audiences, Longyin Review will present a session on Touching the Hearts of a Billion Chinese. Jimmy Lam, vice chairman and chief creative officer, DDB Group, North China; Tomaz Mok, Chairman, McCann China; and Norman Tan, vice chairman and chief creative officer, Lowe China, will use their accumulated decades’ worth of experience to share their insights on how to tap into a country that has such vast geographic, culinary and dialect differences. 

'With 40 seminars taking place, Spikes Asia is the essential destination for anyone in the industry wanting to stay ahead of the game. This region is culturally diverse and complex and Spikes Asia offers a unique platform to learn, test and develop ideas through our unmissable regional and global speaker line up, masterclasses and networking opportunities,' says Andrea Hayes, festival director, Spikes Asia. 

Continuing with the theme of culture, Cheil will turn their attention to India; another country where language and culture change every few hundred kilometres. Communicating to Two and a Half Indians will see Nima DT Namchu, chief creative officer of Cheil India, discussing whether it’s possible to be creative in both communication and technology. 

Spikes Asia offers four days of inspiring seminars, forums, tech talks, networking nights and awards. Taking place from 23-26 September at Suntec Singapore, registrations to attend the event are now open and anyone wishing to book their place can do so through