News & Views

Get your hands on Contagious 40

by Contagious Team

The latest issue of Contagious will be published next week, so subscribers can expect a loud thud on their doorstep followed by pages of great content when the new magazine arrives in the post. Here's a glimpse of some of the articles, insights and in-depth case studies to look forward to in the upcoming issue...

Beats has built a category from the ground up, using everything from guerrilla influencer marketing to big-budget TV spots to create desire for its standout headphones. After speaking to Beats' EVP of marketing, Omar Johnson, Chris Barth argues in our case study that, following Apple’s $3bn purchase, the brand has never been stronger.

KLM, one of the world’s oldest airlines, has reinvented itself as a social business, enabling it to stand out in the ever-more competitive airline sector. Chloe Markowicz's case study looks at how the Dutch brand is integrating social thinking into every part of how it operates, from content and commerce to customer service and even reuniting passengers with their lost luggage.

Armed with hundreds of millions of users, mobile messaging apps are making their mark on the communications landscape. Patrick Jeffrey investigates the opportunities for brands, thanks to the explosive growth of services such as WeChat and WhatsApp in our media focus. 

Beyond messaging apps, mobile underpins another big change: the use of context to make more relevant advertising and services. Contagious Insider’s director Will Sansom explores what that means for brands.

Nick Parish questions more far-reaching implications of digital transformation in an extract from his book, Cool Code, Bro. Parish considers the monumental task of developing a digitally capable workforce through the lens of the Brogrammer - stereotypically a brash, jockish male programmer. 

Emily Hare speaks to Adrian David Cheok, professor of pervasive computing at London’s City University, about his research and the devices that he is building to digitally transmit smell, taste and touch in order to develop a multisensory internet.

In our Up At Night interview, Marc Mathieu, Unilever's global SVP of marketing, reveals the issues that cause him sleepless nights and details how the FMCG conglomerate is finding new routes to creativity, working with startups and challenging the status quo.

In Contagious Thinking, our writers argue in favour of emotional data, weaponising your audience and brands behaving badly. 

Ed White speaks to Genevieve Bell, Intel Labs' director of user experience, about marrying social science, design, computing and engineering to invent a better future.

And our regular features - Upstarts, Small But Perfectly Formed and Wildfire - complete this issue's jam-packed spread, looking at the best young innovators, new start ups and stories from design, technology and virtue from the cultural ether. 

For a full look at the contents click here, or here to subscribe and get Issue 40 hot off the press.