Most Contagious / Speakers Announced
Our Most Contagious event in London on 10th December celebrates the key trends, movements, innovations and people that shaped 2014. The day will connect the dots and prepare attendees for the challenges and opportunities facing them in 2015.
Most Contagious will showcase a selection of 2014's most successful and stand-out campaigns. What's more, we have invited the brains behind these brilliant ideas to join us live on stage and share their learnings.
Confirmed speakers include:
Creative Director / Dentsu, Inc.
On taking a single page of data and translating it into an emotive story, to create Sound of Honda, Ayrton Senna 1989
Founder / Wren
How making a viral video of strangers kissing can increase sales by nearly 14,000%
Brand Manager, Kenco / Mondelez
Discussing how an instant coffee brand is helping Hondurans escape gang culture
Founder / LEMZ
Creating an interactive video application, Sweetie, to take on child exploitation
Senior Planner / Forsman & Bodenfors
Creating the multi-award winning campaign for Volvo Trucks
Editor / The World In ...
What trends will shape the year in 2015 based on his insights from The World In 2014
Future-facing topics covered at the one-day Most Contagious event will include:
DATA / We’ll look at the brands who’ve stopped talking about Big Data and started doing something with it, turning bits and bytes into actionable insights and new opportunities and pinpointing the creative and strategic advantages of data divination.
EMPOWERMENT / Whether putting tools in the hands of people who otherwise wouldn’t have access to them or taking a stance against social inequalities, brands are playing an increasingly active role addressing global issues. We’ll dig into how and why brands are helping people stand up and be counted.
CRACKING THE CONTENT CODE / 2014 was the year that brands finally got it right when it came to content, nailing distribution and storytelling to create properties that had as much appeal as unbranded content.
MOBILE MESSAGING / Armed with hundreds of millions of users and astronomical growth projections, mobile messaging apps are fundamentally changing the communications landscape. We’ll show you how you can become part of this radical new conversation.
For the full agenda, go to: www.mostcontagious.com
£800 for individual tickets or £1,600 for three. Contagious Magazine and Contagious I/O subscribers receive a 10% discount. Email Arianna@contagious.com for more details.
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