Contagious X / Free Online
Since 2006, we’ve shared Most Contagious, our end of year round-up, bringing the year’s major movements, most impressive advertising and technological innovations to you in our free alternative to a Christmas card.
This year is Contagious’ tenth anniversary, and instead of sharing a retrospective of 2014 with you, we’re making Contagious X – our magazine looking back at the themes, brands and ideas that have shaped Contagious’ first decade – available free online until 31 January 2015. To access the content online and download a PDF, head to: www.contagious.com/x
And if you like what you see and want to feast your eyes on more Contagious content, new subscribers can receive a 25% discount on subscriptions to the magazine.
Central to Contagious X are ten brand strengths based around the smartest ideas and strategies that we’ve seen. The editorial team picked out Disruption, Purpose, Publishing, Data, Design, Experimentation, Services, Empowerment, Collaboration and Culture as the winning brand strengths.
Each of these topics comprises of a Landscape piece, looking at the strength, how it developed and some brands that are taking advantage of it, and an in-depth Strength Study, going deep on how one brand has used it to build its success. We’ve looked at the likes of LEGO, Tesla, Etsy, Uber and Safaricom as well as Apple, Google, Red Bull, IBM and Chipotle.
We’ve also tapped into our smartest contacts, people who are evolving the industry in new and previously unimaginable ways, and asked them to share their knowledge. Sir Martin Sorrell, CEO of WPP Group, discusses experimentation. Blake Mycoskie, founder of TOMS, gives his take on collaboration. Acclaimed journalist, entrepreneur and publisher Tyler Brûlé shares his thoughts on content and publishing. Unilever CEO Paul Polman tells us why purpose is so vital to the FMCG business. And Jonathan Mildenhall, chief marketing officer at Airbnb, considers disruption.
You can also read Katrina Dodd’s primer on The Contagious Decade, which imposes a neat order on the chaos of the Contagious Zeitgeist. Will Sansom considers how the collision of celebrity life and digital media is reshaping popular culture. Take a Job Title Safari with a trip through some of the weird and wonderful job titles we’ve (almost) encountered and have a look at some of the things we got wrong and our attempts to forecast the future.
So log on, lean in and pore over Contagious X!