THINX wins Most Contagious 2015 Startup Award
Period pants startup THINX took home the Most Contagious 2015 Small But Perfectly Formed Startup Award, sponsored by Essence, at Most Contagious in London on Wednesday
The brand’s clever reimagining of feminine hygiene products and purposeful stance on womens’ education impressed the judges. Nick Parish, Contagious’ editorial director, Americas, and Paul Kemp-Robertson, founder of Contagious presented the award. Kemp-Robertson outlined how THINX were chosen for not only creating a product which brought innovation to a category which had seen no new developments for decades, but which also had the potential to positively impact millions of women.
THINX underwear has four layers of fabric on the crotch that work to absorb blood, fight bacteria and keep women feeling dry during their period. The underwear is made at a family-run factory that is committed to providing supplementary education and training to its female employees, empowering them to become leaders in their communities.
Founder Miki Agrawal collected the award in front of a sold-out auditorium at Kings Place. She said afterwards: ‘We have a lot of work ahead of us. There is a real gender-equality problem on our hands. Tackling that through creating a category disrupting product is a great start.’
THINX beat stiff competition from other startups, including FoPo, OneDrop, Blaze, what3words, Dolfi and Nebia. Each member of this prestigious shortlist pitched on stage in the Small But Perfectly Formed sections of the event.
Matt Isaacs, founder of Essence, the award sponsor, helped to present THINX with the award, and said: ‘Most Contagious is unique in featuring the most innovative ideas and impactful marketing on the planet, be it from a multi-billion dollar brand or a microscopic start-up. It’s one of the few events on the calendar that leaves you with a headful of ideas and a determination to do better.’