News & Views

Contagious Singapore Welcomes Strategist Simon Kemp

by Contagious Team

Contagious, one of the world's leading marketing insight and intelligence companies, has today announced that Kepios founder Simon Kemp will partner to extend Contagious's Insider consulting offering across Southeast Asia.
Kemp will work with Contagious' Singapore lead, Charlton Lawson, and its global consulting team led by Will Sansom, to bring the company's revered Insider suite of products to clients around the region.
Insider delivers a powerful combination of strategic consulting and capability-building services, enabling brand teams to do braver, more innovative and more contagious work. By advancing and applying world-famous Contagious thinking to client challenges, Insider ensures brands are able to harness the latest global best practice, whilst simultaneously addressing local market nuances and needs.
Contagious Insider works with some of the world’s most progressive brands, including Nike, Heineken, Mondelez and Red Bull, as well as top agencies across the globe.
Commenting on the new partnership, Simon Wylie, Global CEO of Contagious said: ‘I am delighted to welcome Simon Kemp to Contagious’s global team. His wealth of global client experience, regional knowledge and capability will further strengthen Contagious Insider and reflects the growing demand from brands for independent, expert advice that enables them to drive creativity and innovation and to understand how to adapt confidently to shifts in marketing, consumer culture and technology.’
Kemp says, ‘For more than a decade, Contagious has been helping brands around the world to understand the cutting edge of marketing and communications. Now, by extending the Insider offering into Southeast Asia, we're looking forward to helping more of those brands to define that cutting edge; to become the case studies themselves, and to engage their audiences with more meaningful, value-added marketing.’
Will Sansom, Contagious Insider's director of content and strategy, added: Contagious Insider’s methodology is grounded in working collaboratively with client partners so it is fantastic that we have identified in Simon a partner who can leverage a nuanced understanding of the local market in order to map our value to unmet client needs. More than that, Simon displays those essential Contagious qualities of being curious, collaborative and relentlessly agitative which are crucial to how Insider works. I strongly believe that there is immense potential for Contagious Insider to partner with some of the region’s most exciting brands and Simon clearly has the experience and energy to help make that happen.’
Kemp is the founder of strategic marketing consultancy, Kepios, as well as Regional Managing Partner, Asia, at We Are Social.

Contact Contagious Singapore at, Simon Kemp at and Charlton Lawson at

About Contagious & Contagious Insider /
Contagious is a global intelligence service helping companies achieve the top 1% of marketing creativity through our research platform, consultancy, quarterly magazine and live events.
Culture and capabilities consultancy Contagious Insider delivers services that equip clients to create more contagious work. We’ve built an award-winning smart beer bottle with Heineken, launched the Mondelez Fly Garage innovation space and helped top brands and agencies – including Nike, Razorfish, Red Bull, MRM & Lidl, Google and J. Walter Thompson – define and attain creative excellence. /
About Kepios /

Kepios is a global marketing consultancy that helps senior marketers and C-level executives to identify their brands’ highest-value opportunities and challenges, and address them with strategies for enduring success. They work with ambitious clients to design and build solutions that make best use of every element of the marketing mix, ensuring all activities add maximum value to audiences as well as to the brand’s bottom line. For more information, visit @kepios.