News & Views

Announcing the 2016 Most Contagious Startup Shortlist

by Contagious Team

We are delighted to announce the shortlisted companies for the Most Contagious Startup: The Small But Perfectly Formed Award 2016, sponsored by Essence.

The six startups have been selected for their potential impact, advanced uses of new technology and success in terms of growth and investment.

Each company will pitch to the audience of 400+ delegates from the world’s top brands and agencies at Most Contagious on December 7 in London.

Meet the Small But Perfectly Formed-shortlisted startups below by booking your place at Most Contagious; limited spaces remaining.

London-based Monzo has created a mobile-only bank based around its customers’ needs rather than its own financial products. Within its mobile app, Monzo provides users with real-time spending tracking, budgeting help and the ability to cancel a lost or stolen card instantly, for example.

Using machine learning, Seattle-based ReplyYes sends its users product suggestions via SMS which can be purchased by just texting back ‘Yes’. Currently, the startup recommends comic books and vinyl, but will add further product types in the future.

This Santiago-based startup is using artificial intelligence to develop plant-based dairy alternatives. Its algorithm (which goes by the name of Giuseppe) analyses food on a molecular level to find and predict plant-based combinations that can be used to re-create flavours.
Copy Amy or Andrew Ingram into an email, and they will take care of scheduling a meeting for you for a fraction of the cost of hiring a PA. The helpful duo are actually AI agents, created by New York-based startup

The musical team at Jukedeck has developed an AI composer that can generate an original track in a matter of seconds. Users just specify the length and genre of the track that they desire. The London-based startup provides a great example of how computational creativity can be useful.

Currently, three billion people lack access to adequate housing. São Paulo-based Urban3D is looking to revolutionise the construction industry and put an end to global homelessness by creating new, low-cost materials and construction processes. For example, the materials can be 3D printed and have embedded RFID chips that allow the building to be tracked.


Most Contagious Startup: The Small But Perfectly Formed Award 2016

Sponsored by 


Most Contagious, in London on 7 December, is our annual, uniquely curated event celebrating the best marketing and creativity of the last 12 months, with a look too see how this will impact 2017. 

Throughout the day we’ll be exploring some of the most contagious trends, including Machine Learning, Mixed Reality and Gender, with speakers from HoloLens, Barbie, 72andSunny and Axe; and celebrating the most successful campaigns of the year, including The Next Rembrandt and Swedish Number with the chief creatives from each of those agencies sharing their insights on stage.

Fewer than 50 spaces left.