News & Views

Cannes Lions / Seminar Selection

by Emily Hare

If you’re heading to the Cannes Lions International Festival of Creativity and planning on spending some time in the Palais as well as on the beach, hotel terraces and Croisette, here are Contagious’ top seminar selections for the week.



SUNDAY

The LEGO Social Media Journey

11:00-11:45, The Forum

Lars Silberbauer, senior global director of social media and video at LEGO, on how the brand involves its community across a wide range of digital platforms and keeps its brand relevant in the process. 


MONDAY

The Biology of a Creative Idea
10:00-10:45, The Forum

MIT hosts a neuroscientist, business professors and a CEO to discuss why today’s best ideas come from the intersection of art and technology. They’ll be discussing neuroscience theories that consider the brain’s creative process, and exploring how this can be harnessed to improve workplace collaboration. 

Exploiting the Power of Data
11:00-11:45, Inspiration Stage

Alibaba’s CMO, Chris Tung, speaks about how the Chinese retail giant is using data, and shares lessons that other brands can use to better engage their customers. 

Uncontrolled Experiments: How Science and Brands Innovate Together
15:30-16:00, Innovation Forum


Join Tiger Beer, Graviky Labs and Marcel Sydeny as they chart the collaborative process behind Air-Ink, an ink produced from air pollution. The latest Contagious magazine cover features Air-Ink and there might just be a few copies up for grabs at the seminar.

The Cognitive Creativity Playbook
16:00-16:45, Debussy Theatre

Join Contagious’ editorial director Alex Jenkins and SapientRazorfish’s ECD of cognitive experiences, Christopher Follett, as they explore and explain the impact of intelligent systems on creativity and marketing.

 

TUESDAY

Machine Learning for Everyone
10:00-10:45, Lumiere Theatre

David Singleton, Google’s EMEA vice president of engineering, and Jared Cohen, president of Jigsaw (formerly Google Ideas), discuss how engineers, product developers and policy experts are using artificial intelligence to drive innovation.

Does Brand Purpose Really Drive Work?
13:00-13:45, Lumiere Theatre

Diageo’s CMO, Syl Saller, and global head of beer, Baileys and Smirnoff, Mark Sandys, give a client’s point of view on whether purpose leads to great creative work. 



WEDNESDAY

Unilever: Three Things Keeping Me Up At Night
11:00-11:45, Lumiere Theatre

What is weighing on the mind of Unilever's CMO, Keith Weed? From stereotyping in advertising to the pursuit of creativity, Weed is expected to share entertaining and frank insights. 

The Fantasy of Decision-making: Why We Keep Getting It Wrong
15:00-15:45, Debussy Theatre

BrandOpus hosts behavioural economist extraodinaire Dan Ariely, who will share his latest research and discuss insights into decision making, irrational biases and influencing consumers. 

Merge – the Closing Gap Between Technology and Us
17:00-17:45, Debussy Theatre

Ray Kurzweil, inventor, author and futurist, believes that we are on the cusp of big changes to our relationship with technology. He joins PHD to speak about the emergence of this new paradigm, and what it means for humanity.

THURSDAY

Television 2020: Storytelling for a Mobile Planet
10:00-10:45, Inspiration Stage

The opportunities around using mobile for storytelling will be explored by Michael Kassan, chairman and CEO of Medialink, and Jeffrey  Katzenberg, co-founder of WndrCo.

What Happens When Hollywood Meets Silicon Valley?
12:00-12:45, Inspiration Stage

Alibaba's CMO, Chris Tung, and renowned TV producer David Hill try and answer this question. Could it be a one-of-a-kind, live mega event bringing together entertainment and online commerce?

Back to the Future of Branded Content with Mattel
14:00-14:45, Inspiration Stage

A panel from Mattel share just how well the toy company understands content and its audience. 



FRIDAY

Martin Sorrell in Conversation with Robert Kraft and Ron Howard
12:00-13:00, Lumiere Theatre

Martin Sorrell
’s legendary Cannes Debates are sharp and interesting. Kraft and Howard bring sporting and film knowledge to cover content, entertainment and creativity.

How to Suck Less as a Client
14:15-15:00, Lumiere Theatre

Burger King’s CMO, Axel Schwan, and its head of brand marketing, Fernando Machado, promise a no-holds-barred approach to Cannes presentations as they look at how to get the most out of agency relationships and punch above your weight. 

The Lion of St Mark Interview: David Droga
16:15-17:00, Debussy Theatre

David Droga celebrates this lifetime achievement award with a retrospective skip through his impressive career and work. 

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