News & Views

Contagious Issue 49: Out Now!

by Contagious Team

The latest issue of Contagious has landed, with a stunning cover created by the Barbie Marketing Communications creative team.

Inside the issue, subscribers can learn about how Mattel has embraced female empowerment and diversity to prove that Barbie is more than just a pretty plaything. Our Brand Spotlight looks at how the brand reasserted its relevance.

This issue’s other Brand Spotlight focuses on how Snickers came up with a populist campaign that provided Mars with a new model for how to create a global brand and saw the chocolate brand move from lagging category growth to outpacing it.

Meanwhile Most Contagious considers what the major movements of 2016 mean for the year ahead. We focus on machine learning, realities, the shift in social and humanizing computing, as well as picking out some emerging trends. We'll be discussing these ideas and more at our Most Contagious event in London on Wednesday.

Our feature on Productive Thinking considers why some of the most celebrated work of the past year looks nothing like advertising and asks what this means for agencies.

And we speak to celebrated neuroscientist, academic and author Baroness Susan Greenfield about what her research into the brain means for creativity, work and behaviour. 

An In Focus piece on Beyond Screens looks at what the rise of voice-based interactions and the evolving wearables landscape means for the media interactions that currently take place on screen. Also on the subject of today's tech and its impact on the future of the industry, our Wildfire Interview asks Emotiv's VP of corporate development Kim Du about the potential for the company's EEG headsets to transform lives and creativity.

Subscribe to Contagious issue 49 here and click here to see a preview.