Contagious / Issue 52
Contagious 52 is hitting the desks of subscribers around the world and live online here. Here's a preview of what's in this issue:
Airbnb’s global expansion will result in 200 million nights being spent in its properties by the end of this year. Our Brand Spotlight evaluates how it is setting out to reach a wider audience by embracing experiences in its quest to become a community-powered super brand.
Our other Brand Spotlight focuses on how Southwest Airlines drew on its unique culture to redefine itself against a new competitive set.
We pick apart the key themes from the world’s most important annual festival of creativity in Cannes Deconstructed, gaining an understanding of what’s occupying the industry’s collective consciousness.
The New Kings of Content features interviews with four of the most successful new online publishers to find out how they develop, distribute and monetise the content filling up the Facebook Feeds of the world's youth.
Artificial intelligence gets emotional: Deep, Meaningful Conversations looks at how equipping AI assistants with emotional intelligence promises to provide superhuman customer service, while an interview with Stephen Cave, the philosopher and executive director of the Leverhulme Centre for the Future of Intelligence, explains what businesses must do to implement AI in a trustworthy and effective way.
We also speak to MIT professors and authors Erik Brynjolfsson and Andrew McAfee. about why businesses should discard traditional decision-making processes, embrace agile leadership and use entrepreneurial skills to unlock value.
And we look at what it means for brands to be relevant with a Cultural Framework, evaluating the different dynamics of culture and the roles available to brands.
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