News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. All of the posts below can be delivered straight to your inbox with the Contagious Weekly Newsletter.

Opinion / Creativity Needs Collaboration

by Michael Litman

While the trend for in-house work continues to gather pace, the best creative ideas come from collaboration argues Michael Litman, senior consultant at Contagious

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Opinion / Kinetic currency: Why did the consumer cross the road?

by Contagious Contributor
‘Kinetic currency’ is a term for the engagement generated when your audience trades their physical action for a brand experience. Today, thanks to emerging technologies, the currency’s value is strengthening by the day, writes Seth Jackson, co-founder of location-based experiences platform Landmrk.


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The Most Contagious Campaigns of 2017 / Part 1 of 4

by Contagious Team


Over the course of a year Contagious’ research team looks at tens of thousands of pieces of work, and writes up approximately 1% of them for our I/O platform. The Most Contagious Campaigns of 2017, released in the run up to our Most Contagious event, shares the 25 pieces of work that our editorial team judged as the most impactful, innovative and effective. Here's part one of four.

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Renault / Carzaam

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Car brand creates app that uses sound to detect vehicle damage, cutting garage visits for drivers




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Opinion / Millennial Wisdom

by James Swift

Contagious' James Swift explains why millennials' preference for experiences over stuff makes good sense

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Most Contagious: Themes Announced

by Contagious Contributor

Most Contagious will deliver considered analysis of the year’s top marketing trends and arm attendees with the knowledge they need to win in 2018.

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Rowse / The Three Bears

by Contagious I/O
UK honey brand celebrates gay culture with online cookery show


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Opinion / We Need to Talk About Toilet Paper

by Janaina Borges

Contagious' Janaina Borges questions how an offensive, Brazilian ad made it into the public domain, and the wider implications it has for the industry

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Pedigree / Pic of the litter

by Contagious I/O

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Pet food brand creates a Facebook mask that lets people locate and adopt shelter pups

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Opinion / Human Concepts

by Contagious Contributor
Jason Glenister, Creative Director at Unicorn XP asks how should brands engage consumers in the digital era?

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