News & Views

Featuring the industry's bravest campaigns, original op-eds from Contagious and friends, and exclusive peeks at articles from Contagious Magazine and Contagious I/O. All of the posts below can be delivered straight to your inbox with the Contagious Weekly Newsletter.

Opinion / Two sides to a coin

by Contagious Contributor
Is your business undertaking meaningless experiments – or actually innovating? 
Matt Webb, Global CTO, Mirum argues that it’s time to move on from the rhetoric of innovation

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Connected fan-wear

by Contagious Team

This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world 

Sports brand creates replica basketball jerseys with NFC chips that unlock team and player content

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Opinion / The Last Humans and the Next Brands

by Contagious Contributor
Ricky Bacon, group technology director at Critical Mass, explores Generation Omega: a generation inextricably intertwined with technology, and thinks about what that means for brands

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The Hunger Names

by Contagious Team
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

Chocolate brand creates playful packaging to help consumers tell friends their hunger symptoms

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Opinion / (Dis)Connected Lives

by Contagious Contributor
Oliver Conner, research director at Coin Research, on navigating social media’s ‘difficult years’ 

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KFC / Smile To Pay

by Contagious Team
This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the world

A fast-food chain experiments with facial recognition payments to lure in younger, tech-savvy customers


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Event / Now Next Why New York

by Contagious Team


Join Contagious, in partnership with WorkInProgress and Weber Shandwick, to explore three major challenges facing the marketing industry: Tackling Trust, Computational Creativity and Catching Up With Culture

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Opinion / Beyond the Bot

by Contagious Contributor
Matt Dyke, founder of AnalogFolk, explores how brands can master a range of complex and clever technologies through the AI Stack

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Contagious / Issue 52

by Contagious Team


Contagious 52 is hitting the desks of subscribers around the world and live online here. Here's a preview of what this issue includes

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