NOW NEXT WHY NEW YORK 2017
WHAT / NOW NEXT WHY NEW YORK NEW YORK
WHEN / SEPTEMBER 27, 2017
WHERE / ANGEL ORENSANZ FOUNDATION, 172 NORFOLK STREET, LOWER EAST SIDE NYC
Contagious, in partnership with WorkInProgress and Weber Shandwick, will explore three major challenges facing the marketing industry:
Fake news, unreliable polls, over-hyped metrics – It’s almost impossible to know who (or what) to believe these days. For our annual Genius Survey, Contagious asked a cross-section of global industry leaders what the most important challenge of 2017 is, and the answer came back loud and clear – trust. This session will explore how technology is radically changing our attitudes towards trust; it’ll explain why businesses need to consider these implications now more than ever; and it’ll offer practical advice for how marketing can boost brand performance by helping to build trust, both within and outside an organisation.
Catching Up With Culture
Are brands losing touch with culture? In a world that moves faster, is more connected and yet more divided, staying relevant to people’s changing interests, values and aspirations is harder than ever before. Sidestepping jargon, this session will provide practical, strategic insight into how brands can rethink and rewire themselves to matter more in culture today.
Creativity may be intrinsically linked to effectiveness and possibly one of the last competitive advantages that a brand can wield, but what happens when computational creativity allows machines to generate creative marketing at the same level as a human? The answer isn’t the death of an industry, but a vital need to understand and work with computational creativity from the outset.
Visit nownextwhy.com for more details.
Contact kara@contagious for more info