Marketers know that gaming represents a massive opportunity for brands, but without having a clear sense of the breadth and scope of what’s possible in this space. This presentation will get you up to speed, with the smartest examples of what brands are actually doing, why they’re doing it, and the impact it’s having.
Gaming is the world’s most lucrative entertainment industry, gateway to the hearts and minds of an audience as dedicated as it diverse. From Animal Crossing to esports, brands are engaged in a new quest to connect with consumers in this relatively unfamiliar territory, but who’s getting it right?
In this inspiring session we’ll highlight the best-in-class work from a range of brands and categories, breaking down insights and strategy behind each activation.
How brands are connecting with consumers across a variety of gaming and esports platforms
The inspiration, insights and strategy underpinning each activation
The takeaways that can be applied from each example to other categories or challenges
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