Everyone knows consumption and climate change are inextricably linked, but despite that, brands and agencies have an important role to play in accelerating the shift towards more sustainable lifestyles. This session combines advice from experts with our favourite work promoting sustainability.
The United Nations has described climate change as a ‘code red for humanity’ and we urgently need to rethink the role brands and advertising play in driving excess consumption.
Sustainability is a serious business, but nightmare scenarios and incessant catastrophising don’t help: this is a time for creativity – and action.
In this 45-minute session, Contagious will focus on what we can all learn from the brands determined to communicate, collaborate and innovate their way to a more sustainable future.
You’ll learn:
- How advertising’s contribution to climate change can be measured and mitigated
- Which brands are meeting the challenge with creativity and commitment
- Why ‘greenwashing’ is not the only watch-out
- What to do about the action/intention gap
